This Metro Detroit enterprise specializes in science-backed evaluations that help individuals understand and optimize their physical performance and health. Services include detailed body composition imaging using DXA technology, cardiovascular endurance analysis through VO2 max testing, and measurement of metabolic efficiency via Resting Metabolic Rate assessments. Operating under a reputable national brand, the center delivers high-precision insights at reasonable prices, catering to a clientele that spans fitness devotees, competitive athletes, and wellness-focused consumers.

The business generates nearly all its income directly from individual customers, with no significant reliance on corporate accounts or contracts. A certified trainer handles day-to-day operations, providing both assessments and client interaction, while ownership remains largely uninvolved in routine management. Despite limited promotional outreach, the business maintains a steady flow of returning clients through online marketing and organic referrals.

Expansion opportunities abound, especially by relocating to a site that naturally aligns with its target demographic—such as within a fitness center, wellness studio, or spa. Growth could also be achieved by leveraging more aggressive marketing tactics and forming partnerships for referral traffic. There is also room to add new services that complement the current offerings, a strategy that has yielded positive results at other locations in the franchise system.

Franchise membership includes access to proven promotional materials and a network of high-performing operators who share strategic insights. With its low fixed costs, modern testing equipment, and an adaptable lease agreement, this venture offers an excellent foundation for an entrepreneur seeking a scalable business in the health and wellness space.