Hawaiian Overlanders A Turnkey Overland Vehicle Rental Business on the Island of Kauai

Asking Price: $695,000 Includes all assets, branding, website, reservations, and staff

Overview: Kauai Overlanders is a premier, fully established overland vehicle rental and vacation experience business located on the lush island of Kauai. Operating as a DBA under Hawaiian Overlanders, the business has grown into one of Hawaii's most recognized rooftop tent rental operations, featuring nine uniquely outfitted vehicles and a fully automated booking and operations system.

Started in 2022 by the current owner, this business has been meticulously built from the ground up with attention to quality, branding, automation, and customer satisfaction. The owner is now relocating to the mainland to start a family and is offering this rare opportunity for someone to take over a profitable, stable, and scalable operation in one of the world’s most desirable destinations.

Highlights:
$225,000+ in vehicle assets (9 overland-modified vehicles, all owned outright)
~$165,000-250,000 normalized cash flow (2024)
Consistent $40K–$45K/month in gross revenue
80% average occupancy year-round
90% automated operations with staff, systems, and guidebook in place
Future bookings average $100,000
Strong brand presence:
~10,000 Instagram followers, viral videos with 3M+ views
~10,000 TikTok followers, 650,000+ likes
50% of bookings from SEO/Google, 20% from social media, 30% fromplatforms (Airbnb, VRBO, Outdoorsy)
-4th year in business, plenty of room to scale on island or expand to a third island

Operations & Lifestyle:
The business is designed to run with minimal input. Bookings trigger automated emails, customer education via a custom-built guidebook and web app, and how-to videos. Staff handle cleanings and check-ins. The current owner spends only a few hours a day managing reservations and logistics, and is open to training the buyer during a 3–6 month transition.
Optional: Take over the lease of a riverfront $2.5M home that doubles as storage/shop space for the fleet. Owner financing is available with 40–50% down.

Kauai Overlanders is more than a rental business — it offers a curated travel experience tailored for adventure-seeking visitors. By combining both vehicle rental and accommodations into a single, convenient package, the business appeals to a wider audience than traditional car or vacation rentals alone. This hybrid model consistently draws in guests of all kinds — from budget-conscious travelers looking to maximize value, to thrill-seekers in search of off-the-grid exploration. It delivers both practicality and adventure in a way no standard rental offering can match. With no debt, a powerful brand, and a well-oiled operational system, this is a rare chance to own a profitable, low-overhead business in one of the world’s most desirable locations. All vehicles come equipped with brand-new rooftop tents and tires as of June 2025, ensuring reliability and customer satisfaction. The brand is respected both locally and internationally, and the growth potential remains strong.

In 2024, the business generated $165,000 in net income, and I also paid myself an additional $24,000, bringing total owner benefit to roughly $189,000. The reason total net income or cash flow wasn’t closer to the $250,000 range is because I strategically reinvested profits to accelerate growth. Instead of drawing more personal income, I added three new vehicles to the fleet, each costing approximately $33,000 to fully outfit and put into service. These additions accounted for roughly one-third of total expenses for the year — a little over $100,000 — with the goal of boosting long-term gross profit through increased rental capacity.

Instagram/Tik Tok: Hawaiian Overlanders

While this listing is for the Kauai location, both the Kauai and Big Island operations may be sold together as a package deal if the right buyer and fit are identified.