This is a rare opportunity to own a fully equipped and operational fitness facility located in one of the most desirable, high-traffic areas of Downtown Los Angeles.

Business Overview
Hardcore Fitness DTLA has been successfully operating for over 6 years, building a loyal and diverse fitness community. The facility delivers a comprehensive fitness experience with a variety of programs designed for all fitness levels:
Bootcamp
Strength Training
HIIT Classes
Fight Camp (boxing-style cardio)
Private & Semi-Private Personal Training

Key Features
Prime Location: 400 W Pico Blvd, Los Angeles, CA
High Visibility: Exceptional foot and vehicle traffic exposure

3-Zone Layout:
Bootcamp area
Strength area with lifting platforms and TVs
Fight Camp boxing area
Separate Personal Training section for private and semi-private sessions
Modern Design: Professionally branded industrial-style interior with premium finishes
Member Amenities: Private lockers, showers, front desk, and retail station
Digital Infrastructure: CRM system, branded assets, and strong online/social media presence
Fully Equipped: Turnkey operation with established systems and staff

Growth Opportunity
The business experienced a temporary 50% operational reduction over a 12-month period in 2022-2023. With the facility now fully restored and operational, there is a major opportunity to rapidly scale revenue.

Income Expansion Opportunities
With the foundation already in place, a new owner can unlock additional revenue streams through:

Small Group Personal Training: 4–6 person premium-tier training sessions ($4,000 – $6,000 monthly)
Tiered Membership Options: Basic, Plus, and VIP packages with added perks ($2,000 – $5,000)
Supplement & Smoothie Bar: Branded protein, recovery drinks, and healthy snacks ($2,500 – $4,000)
Branded Retail Merchandise: Gym apparel, towels, and accessories ($1,000 – $2,500)
Corporate Wellness Programs: B2B staff wellness partnerships ($2,000 – $6,000)
Online Bootcamp / Hybrid Training: Virtual classes for off-site members ($1,500 – $3,000)
Nutrition Coaching Packages: Meal planning and accountability programs ($2,000 – $4,000)
Recovery Services: Assisted stretching, massage therapy, and sauna sessions ($1,000 – $3,000)
Youth / Teen Fitness Programs: After-school bootcamps for ages 13–17 ($1,500 – $2,500)
Referral & Retention Bonuses: Incentives reducing refund rates by 10–15% (indirect benefit)

Estimated Additional Monthly Revenue Potential:
$17,500 – $36,000+ (25–52% increase over current revenue)