Offering a buyer both predictable recurring revenue and multiple validated growth paths, this Amazon premium dietary supplement brand's foundation includes more than 60,000 reviews, a long-standing #3 category ranking, and 50% Subscribe & Save penetration on hero SKUs, creating defensible, cash-flowing operations with minimal advertising dependency. With 100% US-based, GMP-certified manufacturing that eliminates tariff and supply chain risks, the brand is positioned to grow via international Amazon expansion, new product launches, and influencer marketing channels.

Sales are distributed across Amazon (73%) and TikTok Shop (27%), with 100% of revenue generated from US platforms. The product portfolio is easy to manage with only 22 SKUs and is well reviewed, with all product ratings between 4.4 and 4.8 stars. The Amazon seller account holds a perfect 5-star feedback rating.

The most immediate growth opportunity is launching product variations (gummies, new flavors, and multi-packs) that leverage existing traffic and the established customer base with minimal marketing investment. Two new products are already in production for a March 2026 launch, with a documented pipeline available to the buyer. International Amazon expansion offers a second clear path, as the brand's 60,000+ reviews sync automatically to other Amazon marketplaces, and the product already ranks #1 for multiple Spanish keywords, indicating demand in Hispanic markets.

The current ownership acquired the brand in 2018 to grow and eventually sell the company. Their specialty is scaling brands from $1M to $10M or more in revenue. However, current ownership is working on multiple ecommerce brands simultaneously and lacks the bandwidth to focus on the business's specific growth needs. The company is now positioned for its next chapter under an owner who can bring singular focus and potentially complementary expertise.


Key Benefits:

High 81% Gross Margin: Above-average gross margin provides ample spending for growth and marketing while still maintaining healthy net margin numbers.

Dominant Category Rankings: The hero SKU ranks in the top 3 for some of the strongest keywords, commanding top positions across the category.

Over 60,000 Total Product Reviews: Across all Amazon listings, the brand has accumulated over 60,000 reviews with ratings between 4.4 and 4.8 stars, providing instant credibility for cross-selling and new product launches.

Minimal Advertising Dependency: Total Advertising Cost of Sales sits at just 10.5%, well below the industry average, driven by the organic ranking strength of the hero SKU.

Subscribe & Save Penetration of 50%: Roughly half of all orders for the top three SKUs come from Subscribe & Save customers, delivering predictable recurring monthly revenue.

Proven TikTok Virality: Products have gone viral on TikTok in the past, demonstrating cross-generational appeal and the brand's ability to succeed on emerging platforms.

Lean Transferable Team: The three sole team members will transfer with the business, covering supply chain, Amazon channel coordination, and customer service.

Clean Compliance Record: No FDA warning letters, enforcement actions, product recalls, or Amazon listing suspensions have occurred during the current ownership period.