A long-standing floral and gift business with over 30 years of history has undergone significant revitalization under new ownership since late 2020. The previous owner stepped down due to health issues, leaving behind operational challenges. The current leadership has implemented strategic upgrades, including technology enhancements, expanded services, and the addition of a licensed kitchen to support events and catering. These efforts have led to renewed community engagement and recognition, culminating in a state-level innovation award in late 2023.
The business was founded over 30 years ago and owned by the current owner for 5 years.
The business has strong growth potential in a small Midwestern city through community partnerships, expanded product offerings, enhanced online presence, and creative services. By leveraging its kitchen for catering, hosting workshops, and embracing local collaborations and digital marketing, The business can broaden its reach and strengthen its role as a market leader.
The business faces limited local competition from a small gift shop with minimal floral offerings and a tiny staff. Nationally, online floral retailers act as order brokers, offering convenience but lacking the personal service and quality control of a locally owned, full-service floral shop.

Terrific retail location in high traffic area. The space includes display area as well as significant storage.