WebsiteClosers® presents a dynamic and innovative eCommerce Portfolio Enterprise specializing in the Health, Wellness, Beauty, and Lifestyle sectors. This thriving company has crafted a powerful presence through its portfolio of 5 DTC brands, each designed to meet specific consumer needs with cutting-edge products and solutions. The business’s subscription model helped it pull in more than $20 million in trailing 12-month sales with approximately $748,000 in Monthly Recurring Revenue (MRR). There are over 80,000 active subscribers to their recurring revenue models.

The company is strategically structured for scalability, utilizing centralized systems for fulfillment, media buying, and customer experience management. This operational efficiency ensures swift delivery and high customer satisfaction, reinforcing the brand's strong market positioning. With a focus on recurring revenue, the business offers stable cash flow, enhancing both its immediate and long-term valuation.

One of their leading fragrance brand drives over $300,000 in MRR via a subscription club, while another brand contributes over $200,000 to MRR via a VIP membership model. The remaining brands focus on natural hair care, men’s performance supplements, and telehealth solutions, each with a clear product-market fit and proven acquisition funnels. Across all 5 portfolios, repeat purchase rates are high, with one brand reporting a 76% retention rate, which shows strong customer loyalty and long-term value.

Key Valuation Points
• $20M+ Annual Revenue
• 5 DTC eCommerce Brands
• 80,000+ Active Subscribers
• 15% Net Profit Margins
• $748,000 MRR
• 90% Sales from Owned Websites
• 15 Staff and Agency Partners

The operational model is lean yet highly efficient. Inventory is stocked in 3PLs for 2-4 day delivery, but financed on a DropShip-Style basis, meaning no upfront capital is tied up in stock. This structure allows rapid scaling while preserving cash flow. A team of 15 contractors and agencies manages daily operations, including media buying, content production, fulfillment oversight, and customer support. The owner currently spends about 10 hours per week providing creative direction and overseeing growth initiatives.

Marketing efforts are primarily driven by the strategic use of Meta advertising, with significant investments in daily budgets yielding substantial sales. Complementary channels, such as Google Ads for retargeting and TikTok for organic growth, further amplify the company's reach. Email and SMS marketing serve as significant revenue drivers, while untapped potential in influencer and affiliate marketing presents lucrative growth opportunities.

The product catalog is intentionally focused on 30 - 40 high-converting SKUs across the brands, each with proprietary formulations designed to retain customers over the long term. This business's growth trajectory is supported by several promising avenues, including expanding its presence on Amazon and exploring international shipping options. This company is well-positioned for continued success in the fast-evolving e-commerce landscape.

Contact WebsiteClosers® today to learn more about this exceptional acquisition opportunity.

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