This full service solar distributor has experienced tremendous growth since inception in 2023. With nationwide shipping, they offer a full line of products that enable their customers to start, expand, or replace their solar footprint. Products include solar kits, inverters, batteries and chargers, solar panels sold individually and by the pallet, as well as mounting hardware and system components. 60-70% of their customers are DIY individuals who have some industry knowledge and install and service the products themselves. They also have seventy solar installers as customers and continue to expand their installer program. The business originated as a solar installer serving the local MI market and then in mid-2024 they turned their focus to national distribution which affords higher margins and does not require installation crews to service customers. They have recently achieved buying power from their suppliers and lowered their ad spending which will result increased profitability.