The Company is engaged in the sale and service of farm equipment specializing in repairs and maintenance of planting and harvesting equipment. Family-owned and operated, the Company has been serving farmers, ranchers, and businesses in its home province of Western Canada for six decades. The Company is an authorized dealer of established brand-name products, selling new and used equipment, and providing ongoing service and repair. The Company enjoys a high 85% of sales from repeat business from its large and loyal customer base of approximately 2,800 accounts.

Longevity in the Market — The Company is well-known in the farming communities it serves. It has been in continuous operation for over 60 years and has built an excellent reputation for dealing honestly and fairly with customers.

Trusted Partner to Thousands of Farmers — The Company is a trusted partner to a recurring customer base of 2,800 accounts. A high level of repeat business is driven by post-sale support for maintenance and technical assistance.

Long-Term Employees — Employee technicians, who have been with the Company for at least 8 years to as long as 35 years, are experts in repairing and maintaining planting and harvesting equipment. According to management, there is a huge under-serviced market for repair services in the region.

Higher-Margin Service Work Increasing — The Company’s service revenue increased significantly in 2023, and management expects the same trend to continue over the pro forma period. As a result, gross profit increased to 25.3% of sales (up from 16.5% in 2022) and is expected to continue at the higher level.