This acquisition opportunity is a multiple decade old fabric & sewing hobby store located east of the Cascades in Washington. The business is the largest independent dealer of sewing, quilting, notions, and fabrics in its geographic area. The business is also one of the premier sewing educators in the region with multiple classes offered on techniques and training methods every month. Their dominant demographic is women in the 50–75-year-old age group with time and money to become committed to crafting. The business is an authorized dealer for most premium sewing machine brands that include Husqvarna Viking, Bernina, Pfaff, Brother, Janome, and more. They also carry an extensive inventory of certified pre-owned machines that supplement sales and offer entry level options for many beginners. The business typically carries up to 3,000 bolts of assorted fabrics, sergers, sewing furniture, irons, and pressing tools. The business also offers Long-Arm Quilting machine sales, certification, and rentals along with other potential growth opportunities such as multi-needle and quilting machine sales. Their certified technicians repair virtually all residential sewing machine brands. The store’s gross revenues are allocated between sewing machines and accessories (70%); fabric & kit sales (5%); notions, furniture, cutting/pressing systems, and classes (20%); and repairs/service (5%).

The business draws customers from a large geographic footprint. Sales are generated from referral and repeat customers, but business has just recently began ramping up their social media efforts with Facebook, Instagram, and Pinterest. The business also sells notions on their website and regularly offers used machines on eBay.