Exceptional well-positioned boutique retail opportunity in Lake Chelan. MOONPENNY is a stylish women’s & children’s apparel/lifestyle shop w/ a premier location, strong trendsetting brand positioning & proven sales/financial track record. Turn-key operation w/ integrated Shopify/POS systems, in-place manager/seasonal employees, established online presence, loyal customer base & above-average AOV. Curated, globally-sourced product range w/ proven sell-through performance. Exclusive vendor relationships w/ area protection for key brands. Established in 2020, relocated to Manson 1Q 2025; Moonpenny is poised for growth w/ additional revenue potential w/ patio space suitable to events/tourism experiences.

NWMLS Link:
https://portal.onehome.com/en-US/share/1514228k11419

Additional Photos: https://drive.google.com/drive/folders/1mhb3YjuYP_tPzepHRA4TJHUiSNnVaV6b

Financial & Operational Strength
• Proven revenue history w/ profitability
• Strong margins due to strategic buying + curated inventory
• Clean financials & SDE available
• Fully integrated Shopify retail system (POS + e-commerce + inventory)
• Remote management capability via Shopify
• Streamlined day-to-day workflow & clear operational systems

Brand Equity & Goodwill
• Well established & respected brand since 2020
• Recognized as trendsetting boutique in the region
• Strong community recognition & emotional brand loyalty; high customer trust
• Loyal customer base demonstrated by repeat customer rate & above-average AOV
• Recognized destination boutique w/ regional pull & loyal visiting customers
• Distinct brand aesthetic w/ consistent branding assets & brand voice

Digital presence & Marketing Assets
• 47k+ Instagram followers, w/ strong organic reach and history of viral content
• Established Instagram, Facebook, TikTok, Pinterest, YouTube accounts
• Multiple revenue channels established (in-store + online + social selling + pop up/events)
• Established Instagram Shop fully integrated w/ Shopify
• 9k+ email subscribers w/ automated Klaviyo flows
• 17k+ Shopify customer profiles with purchase history and behavior data
• High quality online store with domestic + international shipping systems in place
• Verified Google Business Profile with strong account quality, reviews and search visibility

Product & Vendor Advantages
• Exclusive brand/vendor relationships + area protection on key brands
• Curated, globally sourced product range with proven sell-through performance
• Existing purchase orders (through Q2 2026) included
• In-house brand designs and private manufacturer relationships, allowing for immediate continuation of expansion of high-margin private label products

Market Position & Competitive advantage
• Exclusive Retail Position - only boutique serving Manson + Wapato Point Resort visitors
• Local retail monopoly with minimal competition
• Destination shopping experience with built-in seasonal tourist traffic + strong, predictable summer revenue cycle

Growth Potential
• Significant untapped e-commerce growth opportunities
• Potential to expand digital advertising + CEO strategy
• Opportunity to build wholesale or branded product line
• Additional event revenue potential w/ patio space suitable for private shopping events, workshops & tourism experiences

Transferrable Business Assets
• Shopify website + custom domain
• Social media accounts + shop integrations
• Customer Database + purchase analytics
• Substantial inventory
• POS + modern BOH tech, displays/visual merchandising, order fulfillment system & supplies
• Vendor + manufacturer lists
• Custom packaging + branded marketing

Owner Transfer & Lifestyle Appeal
• Turnkey business with smooth handover available
• Can be owner-operated or manager-run
• Flexible lifestyle business with creative satisfaction & seasonal flexibility
• Opportunity to travel on buying trips/trade shows

Contact:
John J. Gasper | Managing Broker
Windermere RE Lake Chelan
d 509.630.1955 w hgchelan.com
e john@hgchelan.com