Business Highlights:
- 2022- 2024 Average annual revenue of $213,207 with seasonal peaks reaching $98,000+ monthly
- 80% gross margins on retail sales
- Dual revenue streams: direct-to-consumer and wholesale
- Home-based operation requiring only 400 square feet
- Relocatable business model

For over six years, this business has been suiting up babes across the nation for parties, festivals, bachelorette parties, beach parties, and more. This company’s customers bring the party with them wherever they go. The company has acted not just as a retailer, but as a manufacturer as well. The company has produced swimwear domestically, and partnered with factories overseas.

The business model is straightforward and scalable: direct-to-consumer sales through the website. There have also been a decent number of wholesale sales made through websites such as Faire.com and FashionGo. Boutique owners have shown a strong interest in the brand and the styles the company presents.

This brand excites many, many gals. Influencers regularly want to work with the brand, and are often willing to do so in exchange for free products only. The brand has many loyal customers who would love to buy more styles for the brand, but very few new styles have been offered. When they have been offered, they have sold through quite well. The business is seasonal. During busy months the brand has been able to do many $30k+ months, with highs of $98k per month.

The ideal buyer for this brand is either:
A boutique owner that wants to sell the brand in their physical store, have an easy intro into e-commerce, wants to launch new styles regularly, and wants better margins than they are currently getting wholesale. The brand is able to sell styles at 80% gross margins.
An ambitious influencer, or gal that LOVES fashion and wants to be on camera promoting the brand through organic social media.

This brand thrives when an owner is keeping the brand fresh, on trend, and regularly offering either new phrases or styles. The current owner is not passionate about women’s fashion, and does not have the desire to do this and take the brand to the next level.

The brand has also been invited to fashion shows, trade shows such as MAGIC, and has an easy time getting into top events such as EDC Las Vegas.

The business can be operated in as little as 400 sqft and, at $35,000, is priced less than the wholesale value of the inventory.

Assets:
Instagram account with 32.2K followers.
TikTok accounts with 120 followers.
Email list with with 31,255 subscribers and high open rates—25% - 50%+
SMS list with 2,347 subscribers.
Wholesale platform accounts to sell wholesale.
Supplier relationships.
Pretty solid brand recognition with over 15M impressions.
Over 37,000 historical customers.
A 4.7 star rating with over 1,200 reviews.
Two trademarks
Website and domain.