Art reigns supreme over this Art Supply and Framing business. Most of the business's revenue comes from custom framing and customers seeking the staff's creative expertise to frame fine art, diplomas, pictures, and family heirlooms. The store's focus on customers leads many of its clientele to become loyal, repeat customers who appreciate the advice and service they’ve received on past projects. Additionally, the store stocks fine-art supplies, gifts, and ready-made frames and carries more than 7,000 SKUs with brands including Hahnemuhle Paper, Da Vinci brushes, and Arches paper.The business's marketing is more than selling supplies. It hosts classes in the fall and early spring including one-time sessions or series of events led by a staff member or local artist. These classes become a source for new customers and repeat customers trying new materials and techniques. The store promotes its business with an active website, social media presence, direct marketing through Constant Contact, and weekly radio advertising.