Marketing Campaign Management & Data Engineering Company with Proprietary Software and Recurring Revenue

This well-established marketing technology company offers a powerful combination of campaign automation, data cleansing, and reporting solutions. For over 30 years, it has served mid-sized to enterprise clients across retail, finance, healthcare, and nonprofit sectors. The business is built around proprietary software products that support multichannel marketing efforts with precision and efficiency.

At the core of the operation is a marketing automation platform that allows users to plan, execute, and analyze complex campaigns across primarily traditional channels such as email, direct mail, and telemarketing. The interface is intuitive and powerful, offering both drag-and-drop usability and script-level customization. Clients can automate recurring tasks, build audiences, execute complex campaigns, create dashboard reporting, and adapt strategies quickly through interactive dashboards and reports.

A second cornerstone product is a data hygiene and optimization tool that ensures marketing lists are accurate, deduplicated, and fully standardized. The system is highly customizable, capable of nickname recognition, typo correction, phonetic matching, and geocoding. This tool is used to maximize deliverability and response rates, especially for large-scale direct mail and fundraising efforts.

Additionally, the company offers custom built platforms to support marketing and related operations. These tools are licensed on a subscription basis, often embedded within client workflows.

Operations are handled by a small team of remote and experienced developers. The current team includes...
3 full time employees
1 part time employee
1 contractor

This is a typical weekly breakout of hours by the ownership...
12-16 hours weekly directly support clients
4 hours weekly determining product direction and enhancements

During onboarding a new client, ownership hours will increase as needed.

The company generates stable, recurring revenue from software licenses, campaign services, and ongoing data processing.

This business is an excellent fit for a marketing services provider, database hosting company, or private equity group seeking a mature, cash-flow-positive company with a loyal client base and proprietary technology. Several high value opportunities are currently in the pipeline. Ownership is open to supporting the transition and can offer extended training or consulting.

Current ownership is unable to devote the necessary time to pursuing growth due to family situation. Consequently, business has slowed over the past few years.

Recently revised based on actuals projected for the year.
Asking Price: $690,000
CashFlow (TTM): $229,792
Gross Revenue (TTM): $797,118

Additional details are available upon signing an NDA.