Established Home Based Cosmetics Business
Business Description
Established Home Based Cosmetics Business
Founded in 2003, this 20-year-old business was established in order to fill a gap in the beauty industry by providing affordable, brightly colored nail polish.
The original business was built around traditional retail distribution, but has gradually transitioned predominantly to e-commerce sales. Online direct to consumer sales are transacted through the business website and Walmart.com. In addition, the Owner has continued to provide limited discount retail distribution, while also offering opportunities for wholesale and private label distribution.
The Seller is based in West Michigan and runs the business from his home, but this business can be relocated anywhere that has space for inventory storage and order fulfillment.
The Owner has no employees and currently works part time in the business as required to fulfill orders. Products and materials (lacquer, bottles, brushes, etc.) are shipped directly to the Seller and orders are filled as they are received. Inventory includes more than 300 gallons of lacquer, a large supply of glass bottles, caps and brushes. The current supply of lacquer would yield more than 220,000 bottles of nail polish.
The sale also includes a separate trademark for an additional niche brand that has the potential to boost sales through other unique distribution channels.
The Seller has recently returned to school in pursuit of a career change.
The original business was built around traditional retail distribution, but has gradually transitioned predominantly to e-commerce sales. Online direct to consumer sales are transacted through the business website and Walmart.com. In addition, the Owner has continued to provide limited discount retail distribution, while also offering opportunities for wholesale and private label distribution.
The Seller is based in West Michigan and runs the business from his home, but this business can be relocated anywhere that has space for inventory storage and order fulfillment.
The Owner has no employees and currently works part time in the business as required to fulfill orders. Products and materials (lacquer, bottles, brushes, etc.) are shipped directly to the Seller and orders are filled as they are received. Inventory includes more than 300 gallons of lacquer, a large supply of glass bottles, caps and brushes. The current supply of lacquer would yield more than 220,000 bottles of nail polish.
The sale also includes a separate trademark for an additional niche brand that has the potential to boost sales through other unique distribution channels.
The Seller has recently returned to school in pursuit of a career change.
About the Business
- Years in Operation
- 22
- Currently Home Based
- Yes
- Facilities & Assets
- The Seller operates the business from his home and the Buyer will be required to relocate the business.
- Market Outlook / Competition
- The beauty industry has high barriers to entry due to the need to establish vendor relationships and purchase minimum order quantities (MOQ). While there are other companies offering brightly colored nail polish, they are doing so at a much higher price point. This business is unique in its intention to focus on direct to consumer and lower price points vs. larger companies that cater more toward the salon industry. This is great opportunity for a buyer to breathe new life into a well-established business with both a long history and an inventory level t
- Opportunities for Growth
- Additional potential growth opportunities include:
• Increased attention to the business (full time work)
• Increase wholesale and private label distribution
• Re-establish brick and mortar retail distribution: Owner will assist by making necessary introductions to retail buyers
• Increase online distribution through additional platforms, such as: Amazon, Etsy, Shopify, etc.
• Re-establish regular blog content to increase online organic search results
• Invest in search engine optimization (SEO) to increase web traffic
• Build out branding and marketing
Real Estate
- Owned or Leased
- Owned
- Not included in asking price
About the Sale
- Seller Motivation
- career change
Listing Info
- ID
- 2290261
- Listing Views
- 2000
Listing ID: 2290261 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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