This well-known, family-friendly pizza and Italian restaurant has been a beloved part of the Sedona community for over three decades. Located in the busy Castle Rock Plaza, the business offers a turnkey opportunity for a new owner to step into consistent revenue, a loyal customer base, and a fully staffed operation in one of Arizona’s most visited and picturesque locations.

Business Overview

Originally launched in 1992 as a takeout and delivery concept, the restaurant expanded in 1995 into a full-service Italian eatery with seating for 80 guests. Under current ownership since 2007, the business has been meticulously maintained and updated over the years—including a full remodel in 2017 and further upgrades as recently as 2022. Today, it operates as a warm, inviting neighborhood restaurant that serves both locals and tourists with dine-in, takeout, delivery, and catering options.

Key Highlights:

Established Brand: 30+ years in operation with strong name recognition and a long-standing reputation for quality.
Prime Sedona Location: Situated in a popular plaza with consistent foot traffic and high visibility to both locals and visitors.
Fully Equipped & Renovated: 1,800 sq. ft. restaurant includes a commercial kitchen, two restrooms, and indoor dry storage. Recent renovations include updated wood flooring, modernized layout, and equipment upgrades.
Diverse Revenue Streams: Dine-in, pickup, delivery, and catering services support a healthy sales mix year-round.
Strong Team in Place: 22 part time employees across front and back of house, including a salaried kitchen/restaurant manager for operational continuity.
Turnkey Operation: Long operating history, solid systems, and a loyal team make for a smooth transition to new ownership.
Operations & Hours:
Open daily from 11:00 a.m. to 8:30 p.m., the business has built a reliable rhythm that supports a steady volume of business across lunch, dinner, and catering. It closes only four days per year: Thanksgiving, Easter Sunday, Christmas Eve, and Christmas Day.

Opportunity:
This is an ideal acquisition for a hands-on owner-operator, family, or experienced restaurateur seeking to acquire a stable, cash-flowing business in a high-tourism, high-desirability market. With strong fundamentals, an excellent location, and growth potential in catering and marketing, a new owner can step in and build on a well-established foundation.