Here’s an updated BizBuySell business description that rolls in everything: 20+ years in business, website, Instagram, client list, and equipment. You can paste this into the “Business Description” section and tweak numbers if you firm them up.

Long?standing, family?run esthetician brand with over 20 years serving local skincare clients, now available as an asset sale (no lease transfer). The current owner (second generation) is not renewing her treatment room lease and wants to pass the business on to another professional instead of closing it, creating a great opportunity for a licensed esthetician or spa owner to step into an established brand and book of clients instead of starting from scratch.

Digital records from the last 6 years show 158 total clients, with approximately 43% repeat business and about 12,700 in gross sales in the last 12 months on a part?time schedule. Services are primarily custom facials with some microneedling, with a strong reputation for personalized, results?oriented skincare and long?term relationships.

This sale includes:

Client list and contact information, with basic service history.

Email list, plus a warm introduction email that the seller will send to all clients announcing and endorsing the new owner.

Website and domain: YourSkinYourForm.com, including existing content and branding.

Instagram account: @yourskin_yourform, with roughly 300 followers and 100+ posts, giving the buyer a ready?made social presence with professional content and social proof.

Branding assets: logo files, forms, and digital templates as used in the current business.

Full treatment room setup:

Massage/facial foldable bed with head attachment and disposable covers

Esthetician ergonomic chair and large client chair

Towel warmer

Facial steamer

High?frequency wand

Clamp magnifying light

Multiple 3?tier rolling carts plus 3?drawer rolling storage

Large steel water bowls, 8–10 small glass mixing bowls, silicone bowls

Brushes and applicators

Clays (kaolin, French green, red)

Faux living wall, shelves with faux candles and plants, gold?and?white decor pieces

Comforters and up to 3 sets of sheets (if desired)

Remaining disposables on hand (gloves, wax sticks, wax roll, disposable bed sheet roll, bikini waxing underwear, etc.)

The existing treatment room itself is not part of the sale and the lease will not transfer. All assets are movable, so the buyer will need their own location (salon suite, spa room, or existing med spa/derm practice looking to add or expand skincare).

There is meaningful upside for a motivated buyer: expand hours, add additional services, sell retail, and leverage the existing email list, website, and Instagram to reactivate past clients and attract new ones. This is a clean asset sale only; no liabilities are assumed. The seller will provide a limited transition period (e.g., a few weeks of email/phone support) to answer questions about services, products, and client preferences, and to help make the handoff as smooth as possible.