Hot Listing

Established eCommerce Business – Premium Water Purification Product

Asking Price$8,000,000

Cash Flow
$2,500,000
(Seller's Discretionary Earnings)
EBITDANot Disclosed

Gross Revenue$4,660,000

Inventory$700,000
Not included in asking price
FF&E$1,000
Included in asking price
Real EstateNot Disclosed

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Hot Listing

Established eCommerce Business – Premium Water Purification Product


Asking Price$8,000,000

Cash Flow
$2,500,000
(Seller's Discretionary Earnings)
EBITDANot Disclosed

Gross Revenue$4,660,000

Inventory$700,000
Not included in asking price
FF&E$1,000
Included in asking price
Real EstateNot Disclosed

Business Description
$5M+ revenue, loyal customers, and $700K in assets included
This is a premium, trademarked glass water filtration brand with strong recognition, proven demand, and thousands of loyal customers. Unlike traditional plastic or metal competitors, the company offers the only glass gravity-fed water purification jug in the world, delivering both functionality and eco-conscious design. Since launch, the business has fulfilled over 30,000 orders and earned thousands of verified 5-star reviews. With a current revenue run rate of $5M+ and robust margins, the brand benefits from recurring revenue driven by filter replacements and gifting demand. Intellectual property is secured through multiple registered trademarks, including rights to expand into the Spanish-speaking market. Products are lab tested, HSA/FSA eligible, and shipped under favorable tariff codes. The business operates fully online with inventory housed in two warehouses (Seattle and Houston) for efficient fulfillment, with UPS handling daily pickups and contracted haulers managing container receiving. THIS IS NOT A DROPSHIPPING BUSINESS -all inventory is purchased, warehoused, and shipped directly, ensuring quality control and reliable customer experience. Operations are streamlined, requiring only light customer communications, quarterly supplier reorders, and fulfillment coordination, all of which can easily be transitioned to staff. Customer acquisition has historically relied on Meta ads, and a professional marketing team was recently engaged to launch new campaigns across Google, Facebook, and Instagram under a performance-based agreement. Last year the business generated $4.6M in revenue and $2.5M in net profit, with approximately $700,000 in assets included in the sale. Current year performance dipped due to owner health challenges and ad fatigue, creating a compelling opportunity for a new operator to re-energize growth. Significant upside remains through an Amazon FBA launch, retail expansion with Walmart (already expressed interest), leveraging the Spanish-speaking market with secured trademarks and domain, introducing complementary products such as mineral rocks, and optimizing advertising campaigns for broader reach. With a defensible niche, proven demand, and a loyal customer base, this is a rare opportunity to acquire a scalable, profitable eCommerce brand in the growing health and sustainability market.
About the Business
Years in Operation
7
Number of Employees
1
Currently Home Based
Yes
Facilities & Assets
This is a fully online business with no physical facilities required. Included in the sale are approximately $700,000 of inventory (at cost) along with all brand assets such as registered trademarks, the branded website, active advertising accounts, customer database, and established supplier relationships.
Market Outlook / Competition
The home water purification market continues to grow as consumers prioritize health, safety, and sustainability. Water jugs remain one of the most accessible solutions, with strong demand both online and in retail. This business is uniquely positioned as the only glass, gravity-fed water purification jug in the world, offering a premium, eco-conscious alternative to plastic competitors and standing out in a competitive but growing industry.
Opportunities for Growth
The brand has significant untapped potential. The website and advertising campaigns are outdated and would benefit from a refresh to capture more traffic and improve conversion rates. The business already enjoys a large, loyal customer base that can be nurtured through repeat sales, subscriptions, and referrals. Expansion onto major eCommerce platforms such as Amazon, Walmart, and Shopify, combined with new product lines in water purification and complementary wellness, presents major growth opportunities.
About the Sale
Seller Motivation
Retirement
Transition Support
Owner is committed to ensuring a smooth transition and is willing to provide comprehensive support and training for the buyer. All necessary guidance on operations, advertising, supplier management, and customer service will be provided for a seamless handover.
Listing Info
ID
2408846
Listing Views
1387

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Business Listed by: Connor H

Listing ID: 2408846 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.