We are Braid Bakery, an LLC specializing in high-quality sweet and savory babkas. We operate out of a commercial kitchen in San Francisco with a lease that can be continued. We have a strong brand identity and a loyal customer base, with 1,500 historical customers (does not include customers at pop-ups) and a newsletter open rate of 67% and 49% subscription rate (those metrics are way above average). Our brand has been mentioned in publications like SF Eater, Secret San Francisco, and we have a 4.9-star rating on Google Maps. Our brand is high quality, as shown by our rapid expansion on Instagram (https://www.instagram.com/braid.bakery/).

We currently operate through a combination of pop-ups, private events, catering, and wholesale, with a notable focus on special events like mitzvahs. Our primary revenue stream is currently captured on weekends, through pop-ups and special events (mitzvahs, weddings).

Operations

Baking: Baking is done in a shared commercial kitchen in Potrero Hill / Dogpatch.
Staffing: We have 4 contractors who work on pop-ups. They have been very easy to hire.
Permits: We have transferable catering license.
Documentation: All of our recipes are documented, and we have onboarding documents for sales contractors.
Financials: All taxes have been paid, all expenses are logged on Quickbooks.

Growth Potential

We have significant growth potential. Key growth levers include:
Hiring and Partnerships: The main lever for growth is hiring and partnerships, as we sell out at all pop-ups.
Events: There is significant potential to expand by working with more event planners to secure additional contracts for weddings and other events.
Weekday Offerings / Catering: Expanding weekday offerings, such as catering, is a major growth opportunity, as most of our current revenue is captured on weekends.
Delivery Apps: Joining delivery apps like EZCater and Forkable is a possibility for increasing revenue.

Current Partnerships

Pop-ups: Rare Device, La Fromagerie (Union St), Sealevel, Fellow Coffee, Picky Monday, Morning Tide, Bird and Bear, Highlow Larder
Sport clubs: Midnight runners, Fatcake cycling, Marina Run Club
Events: West Coast Craft, Renegade Festival, Cole Valley Fair, Sunset Mercantile, Secondhand Saturday, Inner Sunset Flea Market, Castro Night Market, French Gastronomy Festival, Bastille Day event.
Wholesale: Other Avenues
Catering: LiveRamp, Rippling, Chotto Matte. This is one of the biggest areas of investment and growth for a new owner.