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BUSINESS OVERVIEW: Hill Country Junk (HCJ) is a fully insured rubbish removal company established in July 2019 and began operating with just a single service offering: Full Service Junk Removal in which a 2-man labor team is dispatched to the client property where they load up items as directed by the client. Those items are taken to resale shops, the iron scrap or the county dump. However, in August 2020 the organization expanded to offer both 15-yard and 25-yard Dumpster Rentals. HCJ now has 60 dumpsters in inventory.

ORGANIZATIONAL STRUCTURE: Hill Country Junk (HCJ) is a C-Corporation with 1,000 shares. It is solely owned by Anne Lynnette Gallas (100%).
MISSION: To provide fast, efficient, courteous Full Service and Dumpster Rental solutions for junk removal in the Texas Hill Country.

CUSTOMER DEMOGRAPHICS: HCJ client demographics vary, below is the breakdown of clientele types:

• Individuals seeking manpower labor to clean out estates, property, garages, storage units, etc.
• Individuals seeking dumpster rental for small remodeling/clean out projects
• Real Estate Agents seeking both types of service
• Companies seeking manpower labor for clean up projects
• Companies seeking dumpster rentals

CUSTOMER MARKETS: Our heart is in the Texas Hill Country! We serve North Central San Antonio, Blanco, Boerne, Bulverde, Canyon Lake, Comfort, Dripping Springs, Fredericksburg, Johnson City, Kerrville, New Braunfels, Sequin, Spring Branch, Wimberly.

COMPANY REPUTATION: Hill Country Junk (HCJ) enjoys a 5 star rating on Google Reviews, 780 Facebook Followers, 252 Instagram Followers, loyal contractors and numerous repeat customers, as well as word-of-mouth referrals.

TECHNOLOGY: Hill Country Junk (HCJ) currently uses QuickBooks Online (QBO) for all business transactions to include QBO credit card processing. In addition, HCJ uses BusyBusy software for scheduling and project record keeping of client projects, job site photos, etc..

EXECUTIVE LEADERSHIP: Anne Lynnette Gallas graduated Summa Cum Laude from Incarnate Word University with a Bachelor’s degree in Organizational Development. She successfully managed a niche advertising agency office in San Antonio for 10-years as well as worked as the Strategic Staffing Director at USAA for 2 years. She assisted in the family residential construction business for 11 years and currently works as the Human Resources Manager for a local private school.

COMPANY STAFF: Hill Country Junk (HCJ) has 1 Full Time Office Manager; 2 Full Time Driver/Laborers.

MARKETING: Hill Country Junk (HCJ) entered the immediate local market in August 2019 with a functioning Company website, Facebook site, small signage in the Canyon Lake area, as well as paid for (6) newspaper ads in the New Braunfels Herald Zeitung, and became members of both the New Braunfels Chamber of Commerce and San Antonio Investment Real Estate associations.

To gain more market visibility/awareness/share, marketing efforts increased in July 2020 to include (2) large billboards in Canyon Lake, (1) large billboard in New Braunfels, (3) newspaper ads in the New Braunfels Herald Zeitung, weekly newspaper ads in the Boerne Star, and membership with the New Braunfels and Bulverde/Spring Branch Chambers of Commerce. In 2021, HCJ began Google AdWord campaigns in all major towns to yield higher ROI and the former traditional media were cancelled. Google AdWord campaigns, Facebook and Instagram posts continue as well as the Company website. Hill Country Junk has become a known business entity with a fabulous reputation having served over 2,350 clients!