This is an at-home e-commerce business that sells both specialized kitchen equipment and corresponding replacement/repair parts. A company with a quality reputation built over multiple decades and positively evolving SEO placement, the business is known a premier provider in its served niche marketplace. As the brand was built from the ground up by the owners, they have developed a number of strategies that have brought them great success. One is carrying hard-to-find repair parts that are sourced directly. Previously, customers looking for these hard-to-find parts had to order them from manufacturers without user friendly interface. By sourcing and stocking these items, the company captures additional business for the easier to find part. Additionally, good margins exist presently by being able to fulfill orders with items purchased in quantity early in the inflationary cycle and before the recent tariff policies were implemented. This adds additional value to the imported portion of the inventory.

Another strategy that enhances operations is a highly streamlined and partially automated back end. Having recently adopted Shopify as their sales platform, and correspondingly updating and revamping their website, ownership has reduced the total workload to an average of approximately 45 hours per week. This new website and the Shopify back-end have been integrated with QuickBooks Enterprise to deliver automated order transfer into a QuickBooks invoice, integration with ShipStation to quickly print labels, and expedited bookkeeping. Growth opportunities exist in the form of an expansion of marketing efforts and by adding related product sectors.