This is not an FBA "pop-up" business. The business has dedicated time, energy and resources to create the infrastructure necessary for the business to achieve the stated revenue and profitability with staying power.

The new owner needs to have a background in e-commerce in order to stay competitive.

This e-commerce business has a healthy mix of revenue across platforms (amazon, their site, etc.) and is a remotely operated business. They fulfill 95%+ of their orders in-house through their warehouse which is the storage and shipping hub. The location of the warehouse will be shared after the signing of a confidentiality agreement, however the current owner only visits the warehouse 3-4 times a year.

The current owner operates the business remotely and has a team of 6 other employees that also work remotely that oversee product design and the marketplaces. There are 9 warehouse employees that work onsite at the warehouse facility and are led by a warehouse manager.

The business specializes in the sale of officially licensed apparel and accessory products. They have a very loyal base of customers with over 450,000 followers and Facebook and 40,000 followers on Instagram and they maintain a database of close to 2 million unique customers. These channels have not been monetized and are ripe for monetization with the right strategy to drive sales on their website as well.