This amazing e-commerce site helps consumers make greener purchasing decisions. They make it easy to switch out unsustainable products for eco-friendly alternatives. If a houseware or personal product appears on the site, it is trustworthy and sustainably made with as little environmental impact as possible, however, some products are more pristine than others and budget plays a role as well. They have a 5-tier rating system to determine the eco-friendliness of each product. The site includes resources about what to look for when purchasing a product. Revenue is generated through both advertising and commissions for products sold on the website. Revenue was $142,400 in 2024 with a Seller Discretionary Income (SDE) of $97,900. The trailing twelve months as of May 2025 reflects a revenue of $175,500 with a SDE of $135,400. The owner is looking for a stock sale.