Differentiated Home Fragrance Brand
Business Description
This company presents a compelling opportunity for a strategic buyer to acquire a home fragrance brand, continue to scale current initiatives, capture operating synergies, and deliver a highly attractive return on investment.
$5.8M revenue, $2.9M gross profit, and $1M contribution margin conservatively projected over next 12 months – with many opportunities to accelerate growth.
Differentiated Positioning: Leading home fragrance brand built around nostalgia, memories, big moments, entertainment, and beloved brands.
Positioned for Growth: Over the past year, the private equity owners of this brand have focused on product innovation, new licensing partnerships, and gross margin improvement – all driving increased profitability.
Diversified Distribution: Focus has been on Amazon and DTC. Wholesale provides an untapped opportunity for an acquirer with expertise in the channel.
Flexible Supply Chain: Excellent supply chain partner has allowed the company to quickly move production, reduce costs, and effectively manage tariff risk.
Fast-Growing Licensing Business: Licenses with leading entertainment and consumer brands tap into pop culture and reach new customers.
On-Demand Production Program: The company can launch and sell new products within days, and provide rapid turnaround to meet retailers’ needs.
$5.8M revenue, $2.9M gross profit, and $1M contribution margin conservatively projected over next 12 months – with many opportunities to accelerate growth.
Differentiated Positioning: Leading home fragrance brand built around nostalgia, memories, big moments, entertainment, and beloved brands.
Positioned for Growth: Over the past year, the private equity owners of this brand have focused on product innovation, new licensing partnerships, and gross margin improvement – all driving increased profitability.
Diversified Distribution: Focus has been on Amazon and DTC. Wholesale provides an untapped opportunity for an acquirer with expertise in the channel.
Flexible Supply Chain: Excellent supply chain partner has allowed the company to quickly move production, reduce costs, and effectively manage tariff risk.
Fast-Growing Licensing Business: Licenses with leading entertainment and consumer brands tap into pop culture and reach new customers.
On-Demand Production Program: The company can launch and sell new products within days, and provide rapid turnaround to meet retailers’ needs.
About the Business
- Years in Operation
- 8
- Currently Relocatable
- Yes
- Facilities & Assets
- Inventory and IP included. No physical facilities are included. Warehouse is outsourced to a 3PL.
- Market Outlook / Competition
- This is a well known home fragrance brand, with a differentiated positioning, younger consumer, and forward momentum. Ideal opportunity for a strategic buyer with other home fragrance brands or other consumer products sold into DTC, Amazon or wholesale.
- Opportunities for Growth
- With a known brand, strong supply chain and differentiated positioning, this company provides many opportunities for growth, including
- Broader wholesale distribution. There are many simple ways to build wholesale for a buyer with expertise in the channel.
- Licensing. Company has a proven licensing model, with exciting new partners in progress.
- Production on demand. Ability to launch new candles within days.
About the Sale
- Seller Motivation
- Private equity owner wants to focus on other brands in their portfolio.
- Transition Support
- The private equity owner will provide all needed support to transition the brand and train the team.
- Financing Options
- This is best suited for a strategic buyer. Given ownership, SBA financing is not avai
Listing Info
- ID
- 2408920
- Listing Views
- 119
Listing ID: 2408920 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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