The Company is a custom cheerleading apparel brand focused on the design and distribution of custom uniforms and practice wear throughout the United States. Through a proprietary online design platform and sales representatives, customers can customize uniforms and select bundled team packages with complementary accessories. Production is outsourced to manufacturing partners to support scalable and efficient operations.

Key Aspects
· The Company’s online design platform enables customers to design uniforms and select bundled team packages, streamlining ordering and fulfillment.
· Custom uniforms are manufactured domestically, while outerwear and accessories are sourced through diversified domestic and international manufacturing partners, enabling an asset-light and scalable operating model.
· The Company operates through a hybrid sales model with remote and in house sales representatives to enable nationwide coverage while maintaining a centralized operational oversight.
· The Company increases average order value (AOV) through bundled team packages and complementary accessory offerings.
· Management notes that the Company is known for its customer service and product quality, leading to a customer retention rate of 75.0%.

Opportunities
· Leverage the Company’s customization and fulfillment infrastructure to expand into broader branded apparel and merchandise markets serving businesses, service providers, schools, and organizations.
· Establish long-term, seasonal procurement contracts with cheer programs to generate recurring revenue.
· Continue diversifying domestic and international sourcing relationships to improve product flexibility, capacity, and margin optimization.
· Develop customer loyalty programs to strengthen customer stickiness through repeat purchasing behavior.

Headquartered
· Southern, U.S.

Current Markets
· The Company serves schools, competitive all-star, and youth cheer programs throughout the United States from a single location. End market sales and services are supported by the Company’s ecommerce platform and sales representatives.

Real Estate
· The Company operates from an 14,187 sq. ft. industrial-flex facility to support shipping, logistics, and administrative functions. Management notes that the facility is owned by an unrelated third party, with a lease that is assumable post-sale.

Shareholder Objectives
· The Company is owned by a single shareholder who is seeking a buyer that can contribute to and capitalize on the Company’s future growth potential. The owner seeks a full exit post-sale for retirement but would be willing to remain with the Company for a negotiable period to ensure a smooth transition to new ownership.