Comprehensive All-Natural Skincare Brand w/ Amazing Live-Work Option
Business Description
This is a rare opportunity to acquire a fully-established, profitable, all-natural, botanical skincare brand demonstrating excellent financial health and a 20% year-over-year growth trajectory, reaching $405,500 in annual revenue with $70,000 in seller's discretionary earnings.
BUSINESS OVERVIEW
Established in 2012 by a founder with deep marketing and product development experience, this health-focused skincare company is positioned for market growth and category leadership among consumers who value the benefits of medicinal herbs and plant-based bioactives. It operates through four revenue streams: two brick-and-mortar retail locations (New Harmony and Nashville, Indiana), profitable e-commerce operations, wholesale distribution through 225+ retail accounts, plus a hotel amenity supply contract. The brand features proprietary botanical formulations across three strategic product categories: Everyday Essentials, Targeted Therapy solutions for specific health conditions, and Aromatherapy products.
OPERATIONAL ADVANTAGES
The business currently operates as a highly flexible venture with the founder managing operations just 20 hours per week, including 4 months of remote management annually. A full-time owner could immediately eliminate outsourced overhead, increasing pro-forma SDE to $92,000. The streamlined infrastructure includes efficient supply chains, established e-commerce presence, and small-batch manufacturing capabilities.
LOCATION & REAL ESTATE
Located in historic New Harmony, Indiana, a renowned walkable village that attracts regional tourists and creative residents. The business operates from a 3,990 square foot building valued at $300,000 (real estate value mentioned separately). The location provides consistent foot traffic and aligns perfectly with the brand's health and wellness positioning.
GROWTH OPPORTUNITIES
The business is positioned for expansion through modern digital marketing, regional retail growth, wholesale distribution expansion, or influencer partnerships. Current assets include FF&E valued at $16,100 and inventory valued at $45,000 (inventory value mentioned separately).
The founder will provide comprehensive transition support covering product formulation, manufacturing methods, supplier relationships, e-commerce management, and operational workflows to ensure continued success.
Asking Price: $224,000
BUSINESS OVERVIEW
Established in 2012 by a founder with deep marketing and product development experience, this health-focused skincare company is positioned for market growth and category leadership among consumers who value the benefits of medicinal herbs and plant-based bioactives. It operates through four revenue streams: two brick-and-mortar retail locations (New Harmony and Nashville, Indiana), profitable e-commerce operations, wholesale distribution through 225+ retail accounts, plus a hotel amenity supply contract. The brand features proprietary botanical formulations across three strategic product categories: Everyday Essentials, Targeted Therapy solutions for specific health conditions, and Aromatherapy products.
OPERATIONAL ADVANTAGES
The business currently operates as a highly flexible venture with the founder managing operations just 20 hours per week, including 4 months of remote management annually. A full-time owner could immediately eliminate outsourced overhead, increasing pro-forma SDE to $92,000. The streamlined infrastructure includes efficient supply chains, established e-commerce presence, and small-batch manufacturing capabilities.
LOCATION & REAL ESTATE
Located in historic New Harmony, Indiana, a renowned walkable village that attracts regional tourists and creative residents. The business operates from a 3,990 square foot building valued at $300,000 (real estate value mentioned separately). The location provides consistent foot traffic and aligns perfectly with the brand's health and wellness positioning.
GROWTH OPPORTUNITIES
The business is positioned for expansion through modern digital marketing, regional retail growth, wholesale distribution expansion, or influencer partnerships. Current assets include FF&E valued at $16,100 and inventory valued at $45,000 (inventory value mentioned separately).
The founder will provide comprehensive transition support covering product formulation, manufacturing methods, supplier relationships, e-commerce management, and operational workflows to ensure continued success.
Asking Price: $224,000
About the Business
- Years in Operation
- 14
- Employees
- 6 (3 Full-time, 3 Part-time)
Fabulous, hard-working multi-tasking team with passion for our products and cust - Facilities & Assets
- The business operates out of a beautiful, historic Main Street storefront built in 1877. The real estate is available for purchase alongside the business for $300,000.The Storefront: Fully built-out, highly visible retail and production space on the ground floor. The basement is fully functional and used for inventory storage and production work. The Owner's Loft: The top level features a stunning, 1,300 sq. ft. residential 2-bedroom loft apartment, currently occupied by the founders.
The Ultimate Lifestyle Play: A buyer can purchase the building, live upstairs in the heart of our walkabe village, step downstairs to run a growing brand, and completely eliminate personal housing costs while keeping the rental income inside their own pocket. (Note: A long-term commercial lease is also open for negotiation if the buyer prefers not to purchase the property immediately). - Market Outlook / Competition
- At the local level, competition is from hobbyists and side hustles selling at farmers markets, etc. The business has never felt any impact. At the regional and national level, the brand competes against the likes of Buff City (though we target health-centric consumers while they target consumers driven primarily by color/scent/convenience. In the health centric catgegory, we compete with local, regional, national "clean brands" (though our emphasis on proprietary botanical infusions to address specific consumer health goals is unique).
- Opportunities for Growth
- The business is primed for an owner to step in full-time. Because the daily operation is currently optimized for part-time management, a full-time, on-site owner would instantly eliminate outsourced operational overhead.
Current Part-Time SDE (20 hrs/wk): $70,000.
Adjusted Full-Time Pro-Forma SDE: $92,000.
Beyond stabilizing daily operations, the foundational assets are perfectly positioned for a strategic buyer to leverage modern digital customer acquisition methods, regional retail expansion, growth of wholesale distribution (the brand has approximately 225 wholesale accounts - primarily independently owned health food stores and pharamacies) or influencer marketing — growth channels the current founder chose not to aggressively pursue.
Real Estate
- Owned or Leased
- Owned
- Not included in asking price
- Building Sq. Ft.
- 3,990
About the Sale
- Seller Motivation
- Founder to retire and see the potential of the brand more fully realized.
- Transition Support
- The founder is committed to a smooth, successful transition and will provide a structured transition period. This business has been built to be an anchor for the community shopping district and it is vital the transition ensures sustained success. Training will cover education on ingredients, product formulation objectives, product positioning in the marketplace, small-batch manufacturing methods, hands-on production experience, supplier introductions, e-commerce backend management, and operational workflows to ensure the new owner is fully equipped to run the business with confidence.
Listing Info
- ID
- 2515977
- Listing Views
- 66
Listing ID: 2515977 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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