Launched in 2021, this Amazon FBA business specializes in innovative self-watering products for plants and gardens. The brand has created proprietary molds and unique designs, establishing a defensible advantage in the self-watering plant accessories market. Revenue has grown ~36% in the trailing-twelve-months (TTM) compared to the previous period, demonstrating strong product-market fit and consumer demand.

While net profit has been strong the last five months, the business’s profitability was negative between August 2024 and February 2025. The current owners attribute this to inventory planning miscalculations that led to seasonal overstock, prompting them to temporarily reduce prices to accelerate sales volume in order to recoup their inventory investment and avoid excessive storage fees. However, the business returned to profitability in March 2025, and since that point, the business has generated an impressive $86,240 in seller's discretionary earnings (SDE) in just five months (March - July, 2025). This provides the next owner with significant ROI potential.

There are several compelling growth opportunities for the next owner to pursue. The current owners have identified 25+ new product ideas ready for development that could create recurring revenue and valuable cross-selling potential. Geographic expansion to Amazon Canada, Walmart, and TikTok Shop presents additional growth opportunities.

This business may be a great fit for a buyer seeking a proven Amazon FBA business with proprietary products, multiple expansion pathways, and high ROI potential.

Key Benefits.

Positive Revenue Growth Trend: Revenue increased ~36% in TTM compared to the previous period.

Strong Gross Profit Margins: The busienss has healthy gross profit margins of ~71%.

Proprietary Product Designs: Custom molds and unique designs help create a defensible position in the marketplace.

Expert-Validated Products: Each product undergoes testing by gardening experts before launch, helping to ensure superior quality and an effective market fit.

Reliable Supply Chain: The business has four established manufacturers ready to transfer to the new owner.

Streamlined Operations: The business has established systems and experienced contractors who handle advertising, order management, and product testing.