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Amazon Electric Lunch Box Brand | $14.5M LTM Rev | 16% SDE Margin
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Established Amazon FBA Electric Lunch Box Brand
Project Calentar is an established Amazon-native electric lunch box brand with a strong international presence and a scalable FBA operating model. Founded in 2018, the business has grown into a category-leading platform serving customers across multiple global marketplaces.
The business generated approximately $14.5M in LTM revenue and operates at a 16% SDE margin. In FY25, the company generated $13.3M in gross sales and approximately $2.1M in SDE, supported by strong organic rankings, disciplined PPC investment, and a focused product portfolio.
The company sells across 13 Amazon marketplaces, including the United States, United Kingdom, Canada, Mexico, and multiple European markets, with approximately 97% of sales generated through Amazon FBA. Its flagship 12V electric lunch box accounts for the majority of sales and has accumulated more than 23,000 reviews at 4.5+ stars.
Operations are streamlined and remotely managed by a four-person full-time contractor team, while the founder spends approximately 10-15 hours per week on strategy and oversight. Products are sourced from three manufacturers in China and shipped directly to Amazon FBA.
Key growth opportunities include further expansion across underpenetrated European marketplaces, scaling Shopify and TikTok Shop, improving email monetization, expanding retail distribution, and launching additional products already in development.
The business generated approximately $14.5M in LTM revenue and operates at a 16% SDE margin. In FY25, the company generated $13.3M in gross sales and approximately $2.1M in SDE, supported by strong organic rankings, disciplined PPC investment, and a focused product portfolio.
The company sells across 13 Amazon marketplaces, including the United States, United Kingdom, Canada, Mexico, and multiple European markets, with approximately 97% of sales generated through Amazon FBA. Its flagship 12V electric lunch box accounts for the majority of sales and has accumulated more than 23,000 reviews at 4.5+ stars.
Operations are streamlined and remotely managed by a four-person full-time contractor team, while the founder spends approximately 10-15 hours per week on strategy and oversight. Products are sourced from three manufacturers in China and shipped directly to Amazon FBA.
Key growth opportunities include further expansion across underpenetrated European marketplaces, scaling Shopify and TikTok Shop, improving email monetization, expanding retail distribution, and launching additional products already in development.
About the Business
- Years in Operation
- 8
- Employees
- Full breakdown on the CIM
- Currently Relocatable
- Yes
- Facilities & Assets
- Project Calentar is a fully remote Amazon FBA business with no owner-operated warehouse required. Products are sourced from three manufacturers in China and shipped directly to Amazon FBA, which handles storage, fulfillment, and customer delivery. The business currently carries approximately $2.5M in inventory and generally places inventory orders around every two months.
Key assets included in the sale are the Amazon Seller Central accounts across 13 marketplaces, Amazon Brand Registry, registered trademarks in the U.S., UK, EU, and Spain, all ASINs and listing history, review history, Shopify storefront, TikTok Shop account, Klaviyo email database, social media accounts, supplier relationships, inventory, creative assets, advertising accounts, and operational tools. - Market Outlook / Competition
- Project Calentar operates in the portable electric lunch box and functional kitchen appliance market, serving travelers, professionals, families, and customers seeking convenient ways to heat and enjoy meals on the go. The business sells across 13 Amazon marketplaces, with the U.S. representing approximately 61% of revenue and the balance generated across European markets. Key competitors identified by the seller include Buddew, FORABEST, and Crockpot. The brand differentiates itself through strong Amazon rankings, compliance-certified products, established supplier relationships, and a large base of positive customer reviews, including 23,000+ reviews at 4.5+ stars on its flagship SKU.
- Opportunities for Growth
- Project Calentar has several growth opportunities across international marketplaces, off-Amazon channels, email marketing, retail, and product expansion. The business can further scale European marketplaces such as Germany, France, Italy, and Spain, where existing products and compliance infrastructure provide a foundation for additional PPC investment.
Additional opportunities include expanding TikTok Shop and Shopify, improving monetization of the 30,000+ subscriber email database through segmentation and automated flows, pursuing retail distribution, and launching three additional products already in development for 2026.
About the Sale
- Seller Motivation
- Exploring new ventures after successfully scaling the business.
- Transition Support
- The seller will provide structured transition support after closing to ensure a smooth handover of operations, supplier relationships, Amazon accounts, reporting systems, and internal processes. The existing four-person remote team is expected to remain, helping preserve continuity after the sale. The CIM states that a new owner should be able to achieve full operational independence within approximately 30-60 days.
- Financing Options
- Looking for buyers with committed capital
Listing Info
- ID
- 2556213
- Listing Views
- 76
Attached DocumentsAttachment Disclaimer
Listing ID: 2556213 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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