Launched in 2017, this Leaping Bunny-certified personal care brand caters to active, on-the-go women. The business sells across Amazon and an established wholesale network of more than 20 accounts, including REI, Equinox, H-E-B Central Market, Road Runner Sports, and Netflix, with 90% of wholesale customers ordering on a repeat basis.

This acquisition is a turnaround opportunity with a specific, seller-identified blueprint for increased profitability and growth. The seller believes the slim margin is attributable to an over-built cost structure, specifically a third-party logistics arrangement. They believe that consolidating inventory into Amazon Warehouse and Distribution (AWD) eliminates the single largest overhead item in the business, enabling the business to become more profitable.

The brand's customer loyalty is demonstrated by nearly 800 active Amazon subscribers, representing 20% of total revenue; a 21% repeat-purchase rate; and a Total Advertising Cost of Sale (TACoS) of just 5%. Wholesale margins run approximately 30%. Revenue has declined from 2024 to the trailing twelve months (TTM), which the current owners attribute to a single traceable event: the loss of a key wholesale shelf placement. The seller believes that placement is recoverable, with active pipeline discussions underway with additional wholesale accounts.

For a buyer with an eye for operational efficiency, the ROI potential is significant. New packaging formats are ready to launch, new retail accounts are opening, adjacent product categories have been identified and tested, and an 8,000-person email list remains untapped. This is a brand with proven retail credibility, strong customer loyalty, and a path from breakeven to healthy profitability.


Key Benefits:

Path to Healthy Profitability: The seller believes that consolidating inventory from the current 3PL into AWD eliminates the single largest overhead item, allowing the business to become more profitable with no new infrastructure required.

Loyal Customer Base: Nearly 800 active Amazon subscribers represent 20% of total revenue and have a 21% repeat-purchase rate.

Highly Efficient Ad Spend: A TACoS of just 5% indicates that the brand drives significant organic demand relative to paid advertising spend.

Over 20 Wholesale Accounts: Notable wholesale accounts include REI, Equinox, H-E-B Central Market, Road Runner Sports, and Netflix, and 90% of wholesale customers order on a repeat basis.

Certified and Defensible Brand: Leaping Bunny certification and brand trademarks represent years of brand equity that competitors cannot quickly replicate.

Low Owner Workload: The business runs on 8–11 combined owner hours per week, with no physical premises required.

Retail Expansion Already in Motion: REI was added in January 2026, and active discussions are underway with Target and Soul Cycle, demonstrating a retail pipeline that is moving forward.

Untapped Growth Levers: New packaging is ready to launch, adjacent product categories have been piloted, and an 8,000-person email list remains unused