Launched in 2018, this no-code documentation platform provides a turnkey solution for API-focused SaaS businesses to write, publish, and manage user guides, knowledge bases, and API docs without any need for self-hosting. This platform saves customers time and money compared to hosting and managing this process on their own.

There are 69 paying customers using the platform, with 10 on a higher-priced enterprise plan. The fact that enterprise customers use the platform speaks to the strength of the feature set and also gives a buyer flexibility to focus their efforts on lower-tier price plans or on acquiring the more lucrative enterprise customers on higher plan tiers.

On the marketing side of the business, there is ample room for a new owner to improve. The owner does very minimal marketing work and instead has focused his efforts on improving the product, first and foremost, as a mechanism to grow the business. There are competitors in this space doing $4M to $20M in estimated ARR, so the market opportunity is significant for the right buyer who wants to take what the owner has built so far, improve the marketing for the business, and work to grow the business much further.

As a solopreneur, the owner is open to a multi-month technical transition, but a buyer with a technical background or access to technical talent is recommended for this particular transaction.

Note: This business is internationally owned and is not eligible for SBA. We are seeking a cash buyer.


Key Benefits:

Low Workload: The owner works part-time—up to 20 hours per week—primarily on feature development but also manages customer support requests.

Minimal Customer Support: The owner averages only 12 support tickets per week, which he easily takes care of himself.

Mature Platform: More than seven years, with thousands of development hours, have been devoted to building out the product. A new owner could continue to add new features at a similar pace or focus their efforts more on marketing.