Acquired in 2021, this drop-shipping ecommerce retailer specializes in fireplaces, fire pits, pellet stoves, wood stoves, and related hearth accessories. The business operates on a pure drop-ship model without any inventory or warehouse. All fulfillment is handled by established US-based suppliers with warehouses on both coasts.

With the current owner, the business has grown significantly through paid advertising (Google, Meta, and Microsoft Ads). The 2025 winter season was the strongest on record, highlighted by a 5,200% ROAS on a Facebook and Instagram campaign documented in a third-party case study. Roughly 70% of traffic is paid, with organic growing approximately 5% last year.

The owner has kept operations lean, with a virtual assistant handling order fulfillment and post-purchase customer support. The owner dedicates more time during the August–February peak season, with lighter involvement during slower months. The customer acquisition cost (CAC) for 2025 was $49.69, with an AOV above $1,200 and ~20% gross margins. There have been minimal email campaigns to the email list of approximately 7K active profiles.

The business is seasonal by nature, with peak demand running from fall through early spring. Supplier relationships are strong, with dealer access to five major US distributors and more than 20 additional brands available for onboarding.

*This business can be operated from anywhere.


Key Benefits:

Advertising ROI: The business achieved 5,200% ROAS during the 2025 winter season.

Strong Unit Economics: AOV is approximately $1,200, up 10% YoY, with a CAC of $49.69.

Email Marketing Opportunity: The list of email subscribers has around 7K active profiles, with a 57.1% open rate.

Catalog Expansion: Dealer access to more than 20 additional brands through existing distributors offers significant expansion opportunities.

Asset-Light Operations: There is no inventory or warehouse, and one trained virtual assistant handles day-to-day fulfillment.

Organic Traffic Opportunity: Organic traffic is growing, and SEO remains largely undeveloped relative to paid channels