6-Year-Old Amazon FBA Kitchen Brand | Turnaround Opportunity
Business Description
This Amazon FBA brand is built around acacia wood kitchen tools marketed as BPA-free, plastic-free, and environmentally friendly, anchored by a five-SKU lineup and a six-year-old seller account with zero policy violations. The hero SKU, a five-piece spurtle set with a curved design built to reach the corners of pans and jars, carries 646 reviews at a 4.5-star rating.
This is an asset-value sale, not an earnings-multiple sale. The investment case here is straightforward: this business's recent loss is self-inflicted and reversible, not a demand problem. A third-party PPC agency scaled ad spend without watching efficiency, and TTM advertising costs of $65,727 alone exceed the entire $42,669 SDE loss, meaning the business would have been organically profitable had ad spend been disciplined. That gap, not a drop in demand, is what a buyer is being asked to fix.
This is a turnaround opportunity, not a passive exit, and the seller is direct about it. A buyer inherits nearly 9,000 units of paid-for FBA inventory ($32,000 landed with active monthly holding costs), a live USPTO trademark with Brand Registry, a 4.8 seller feedback rating, and retained keyword-level PPC data showing which search terms converted profitably.
The clearest path forward is reactivating targeted PPC on proven keywords, requiring no new inventory capital, followed by expanding the catalog through the same manufacturer's broader wood kitchenware line. The manufacturer is prepared to extend the same terms directly to a new owner, and the seller will provide up to 60 days of hands-on support post-close.
Key Benefits:
Prepaid Inventory Runway: Nearly 9,000 units of FBA inventory ($32,000 landed cost, included in asking price) are already paid for and sitting in Amazon warehouses, giving a buyer immediate selling inventory.
Positioned for the Plastic-Free Shift: Every product is marketed as BPA-free, plastic-free, and environmentally friendly, aligning the brand with a buyer base moving away from plastic and silicone kitchenware toward natural materials.
Six-Year Clean Track Record: The Amazon account has operated for six years with zero lifetime policy violations and a 4.8-out-of-5 seller feedback rating across 103 reviews.
Trademark Protection and A+ Content: A live USPTO trademark is enrolled in Amazon Brand Registry, and Enhanced Brand Content is already built out.
Ready-Made PPC Playbook: Years of retained keyword-level advertising data show exactly which search terms converted at a profitable ACoS, letting a buyer skip the expensive trial and error of building campaigns from scratch.
Six-Year Manufacturer Relationship: A direct relationship with a factory operating for over 12 years has already been briefed on the sale and has agreed to extend the same payment terms to a new owner, preserving pricing and reliability through transition.
Low-Effort, Fully Remote Operation: With no physical premises required and the account currently maintained with just 5 to 7 hours per week, a buyer can run this business from anywhere while dedicating freed-up time to growth initiatives.
Expansion-Ready Product Line: The same manufacturer produces cutting boards, salad bowls, and other wood kitchen items never-before-launched under the brand.
This is an asset-value sale, not an earnings-multiple sale. The investment case here is straightforward: this business's recent loss is self-inflicted and reversible, not a demand problem. A third-party PPC agency scaled ad spend without watching efficiency, and TTM advertising costs of $65,727 alone exceed the entire $42,669 SDE loss, meaning the business would have been organically profitable had ad spend been disciplined. That gap, not a drop in demand, is what a buyer is being asked to fix.
This is a turnaround opportunity, not a passive exit, and the seller is direct about it. A buyer inherits nearly 9,000 units of paid-for FBA inventory ($32,000 landed with active monthly holding costs), a live USPTO trademark with Brand Registry, a 4.8 seller feedback rating, and retained keyword-level PPC data showing which search terms converted profitably.
The clearest path forward is reactivating targeted PPC on proven keywords, requiring no new inventory capital, followed by expanding the catalog through the same manufacturer's broader wood kitchenware line. The manufacturer is prepared to extend the same terms directly to a new owner, and the seller will provide up to 60 days of hands-on support post-close.
Key Benefits:
Prepaid Inventory Runway: Nearly 9,000 units of FBA inventory ($32,000 landed cost, included in asking price) are already paid for and sitting in Amazon warehouses, giving a buyer immediate selling inventory.
Positioned for the Plastic-Free Shift: Every product is marketed as BPA-free, plastic-free, and environmentally friendly, aligning the brand with a buyer base moving away from plastic and silicone kitchenware toward natural materials.
Six-Year Clean Track Record: The Amazon account has operated for six years with zero lifetime policy violations and a 4.8-out-of-5 seller feedback rating across 103 reviews.
Trademark Protection and A+ Content: A live USPTO trademark is enrolled in Amazon Brand Registry, and Enhanced Brand Content is already built out.
Ready-Made PPC Playbook: Years of retained keyword-level advertising data show exactly which search terms converted at a profitable ACoS, letting a buyer skip the expensive trial and error of building campaigns from scratch.
Six-Year Manufacturer Relationship: A direct relationship with a factory operating for over 12 years has already been briefed on the sale and has agreed to extend the same payment terms to a new owner, preserving pricing and reliability through transition.
Low-Effort, Fully Remote Operation: With no physical premises required and the account currently maintained with just 5 to 7 hours per week, a buyer can run this business from anywhere while dedicating freed-up time to growth initiatives.
Expansion-Ready Product Line: The same manufacturer produces cutting boards, salad bowls, and other wood kitchen items never-before-launched under the brand.
About the Business
- Years in Operation
- 6
- Currently Relocatable
- Yes
- Currently Home Based
- Yes
- Market Outlook / Competition
- The brand was launched in a less competitive market and has developed multiple assets that would take a new seller starting from scratch years and tens of thousands of dollars to build.
- Opportunities for Growth
- Growth opportunities include reactivating exact-match PPC, restocking and launching inactive SKUs, expanding the product line, and focusing on off-Amazon marketing.
About the Sale
- Seller Motivation
- The sellers lack the time and capital due to the growth of their other business.
- Transition Support
- The sellers offer the standard amount of transition assistance and will document all day-to-day routines, PPC strategies, and listing optimization steps into simple guides.
Listing Info
- ID
- 2540349
- Listing Views
Listing ID: 2540349 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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