Business Start Date: 2018
Business Location: UAE
Business Valuation: $1,019,700 USD
Employee Number (Inc. Owners): 5
Business Model: Freemium B2C app-based SaaS
Industry: Productivity Software, Mobile Apps
Percentage Being Sold: 100%
Sales (TTM): $538,464
Net Profit (TTM SDE): $337,376
Business Multiple (TTM ARR): 1.89x
Business Multiple (TTM SDE): 3.02x
Traffic (TTM): 4M+ total installs
# of Apps Included: 5
Tag Line: Portfolio of 5 Productivity iOS Apps

The Opportunity

The business was created in 2018 by a small group of co-founders and remote employees. After five years profits multiplied more than 100 times and the total number of apps and their difficulty seriously changed. Now it's a very successful business with more than 4 millions installs worldwide from Japan to the USA. Most users are US, but all countries from the world use services. Total lifetime revenue is more than $4,500,000 with a worldwide install base of over 4,000,000.

There are several areas of growth:

1. Working with the product in terms of increasing the functionality of the application: improving existing functionality, introducing new functions or updating existing ones - from integrating deeper work and editing PDFs to increasing functionality in order to enter the Scanning sub-niche. There are plenty of ways to improve product in order to take a leading position in the current niche and strengthen positions in new ones

2. Working with the marketing funnel: optimizing conversions in the store and on the app page, optimizing subscription pages, optimizing pricing, ab-testing and iterative tests of all elements of the funnel.

3. Increasing traffic: optimizing existing traffic acquisition channels, increasing budgets for the most profitable targets, testing and optimizing new acquisition channels (there are quite a lot of them and we are almost not present there). All these actions could lead to at least a twofold increase in revenue after implementation.

General Highlights

1. The business is a portfolio of 4 main applications: 1. Wireless printing application with scanning and document editing features, that is superior to default Apple (and competitors) functionality. 2. Application for recording calls. 3. Application for sending faxes. 4. VPN with versions for iPhone and Mac. 5. Doc Scanner App & PDF Printer. All applications operate on a subscription model, have their own base of active subscriptions and have significant growth potential.

2. 5+ years old subscription business with 4,000,000+ installs and users

3. Turn-key portfolio of applications are presented for sale as is. The programmers currently supporting the application will be able to give comprehensive answers to technical questions as well as post-sale support.

4. Marketing, promotion, and development are currently handled by the co-founders, so the buyer will need people to replace them. To start, a product manager or marketer manages the sales funnel. For the more technical stuff, a significant set of knowledge is not required; a middle-level specialist can handle the tasks quite well. 1-2 Swift developers will likely be needed to support and develop all of the applications.

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