This business offers the largest selection of jewelry and piercing accessories online. Established in 1999, the store has grown to 16,000+ SKUs, and new designs are added every week. 90% of sales come through Shopify, with Amazon and Walmart making up the remainder. The brand boasts extreme customer loyalty. 45% of sales are from returning customers.

This business also differentiates itself with an experienced staff, including a Master Jeweler/Certified Gemologist, who manufactures 14kt gold, diamond, and platinum nose rings in-house. These products can't be found anywhere else. The business operates efficiently, and the seller spends only 4-5 hours per week to keep things running.

The seller wants to pursue new ventures and challenges after successfully scaling the business over 25 years. The ideal buyer is either someone experienced in ecommerce seeking an established brand with immediate growth potential, or a larger company looking to acquire a market-leading position in the body jewelry space through strategic acquisition.

PPC advertising is currently managed by the owner and has a respectable ROAS of 3, but could be scaled and optimized with more expertise from a dedicated team or a specialized agency. A buyer with a background in Amazon sales and ecommerce channel management is ideally positioned to succeed by growing Amazon's portion of total sales, currently under 10%.

There are also ways to capitalize on the existing loyal customer base by expanding the category for piercing and tattoo aftercare products, which could increase average order value. Alternatively, investing in more personalization tools and options would cater to the strong desire for unique self-expression in the body jewelry market.

With the support of the existing, experienced team, a new owner could gain an effective understanding of the business operations within 2 weeks. The seller is willing to provide whatever transition assistance is needed.


Key Benefits:

Operational Efficiency: A new owner will be free to focus on strategic vision and growth opportunities.

Massive Social Media Presence: Over 2 million followers across Facebook, Instagram, and TikTok provide powerful organic reach and community engagement.

In-House Fulfillment: The business carries and fulfills 100% of the inventory from its 48,517 sq. ft. warehouse, ensuring quality control, faster shipping, and a superior customer experience.

Engaged and Segmented Email List: 1.8 million active subscribers with an open rate of 43%. There is also an SMS list of over 1 million.

Balanced Pricing: Many products are priced competitively, but unique and specialized items have a premium price, capturing the entire spectrum of ideal customers. Something for everyone.