Launched in 2004, this is an all-inclusive SaaS business for coaches and consultants to organize the entire backend of their business. Users can manage marketing, enrollment, onboarding, and billing, all in one platform.

The great thing for the new owner is that despite the over-20-year history, this business is not running on outdated legacy code. Instead, the platform has been continuously developed for over 20 years with a thorough refactoring and redesign in 2023, so a new owner won't need to worry about investing a lot of capital to update the platform. To make it even easier to transition to a new owner, there is a three-person team that handles software development and tech support, so a new owner does not need a technical background to take over this business.

The owners of this company have multiple other profitable projects and made a decision to shut down the launch side of this business to focus elsewhere. This software was originally sold on the backend of higher-ticket information products with the help of affiliates. To simplify the financials, we've removed all launch revenue and expenses so that a new buyer is just looking at the software business. If a new owner has experience with affiliate marketing or launching and selling high-ticket information products, they could choose to focus on growing the software business in that way again, or they could focus on other strategies. With the three-person team in place handling development and tech support, we think the best buyer is someone that can focus on sales and marketing.

Note: We've priced this aggressively for a SaaS business and are focused on finding a cash buyer.

This business is not eligible for SBA.


Key Benefits:

Mature Platform: The SaaS platform has been continuously developed for over 20 years but, most importantly, had major work done as recently as 2023. A new owner will not need to spend a lot of time and money updating legacy code.

Existing Team: The three-person team handles development efforts and tech support. Two team members are based out of Romania, with the third in the Philippines, and are very affordable for the quality of work they put out.

Minimal Customer Support: The two support team members manage support requests with roughly 73% of all customer support tickets resolved in a single response.

Growth Opportunities: Reactivate the affiliate marketing program, focus on content and SEO, increase annual plan adoption, work on strategic partnerships with coaching certification programs, and invest in paid traffic and evergreen funnels.