This online toy store has been operating for approximately four years, specializing in educational, sensory, and creativity-focused toys. The business has established a consistent revenue model, stable supplier relationships, and streamlined daily operations.

Key Performance & Operations

Profit: Averages ~$3,000 profit per month (consistent, verifiable).

Time Requirement: ~3 hours of daily management, primarily for routine oversight.

Staffing: 1 part-time support assistant managing customer inquiries and basic order coordination.

Fulfillment: Orders are shipped through U.S.-based suppliers, minimizing delivery times and ensuring reliable logistics.

Business Model: 100% online, location-independent, no physical inventory management required.

Product & Market Positioning

Focus on STEM, educational, and sensory-based toys, aligning with current demand trends for developmental and enrichment-focused play products.

Emphasis on durable, higher-quality items compared to mass-market disposable toys.

The niche benefits from repeat customer patterns, gift-oriented purchasing, and ongoing consumer interest in non-screen-based play solutions.

Scalability & Growth Potential

The store currently operates in a steady-state model with minimal marketing spend. Growth opportunities include:

Paid social media advertising (Meta, TikTok, Pinterest).

Influencer and micro-creator partnerships.

Bundling products to increase average order value (AOV).

Expanding into seasonal and subscription-based product offerings.

Reason for Sale

Ownership is reallocating time and resources to new ventures. The business is fully documented, systemized, and ready for a new operator to continue or scale operations.