18-Year Established Garage Floor Coating & Storage Company
Business Description
Rare opportunity to acquire a nearly 18-year-old, family-owned garage makeover company serving the greater Buffalo, NY region. The business specializes in epoxy garage floor coatings, powder-coated garage storage cabinets and slatwall systems, and garage door installation — sold through a proven, consultative in-home sales process with 3D design visualization.
The Company has built a strong reputation on installation quality, differentiating itself from lower-cost, one-day competitors through a two-day installation process that includes a moisture vapor barrier, backed by a 15-year warranty with no stated exclusions — a meaningful advantage in a region with a high water table and older housing stock. Floor coatings represent roughly 70% of revenue, with garage cabinets and garage doors each contributing about 15%.
Customer acquisition is handled through an established digital marketing engine — a third-party agency manages paid Facebook and Google advertising, screens inbound leads, and books consultations directly onto the Company's calendar — supported by an extensive local SEO footprint covering dozens of towns across Western New York. Management indicates that generating leads and demand has not been the limiting factor for growth; installation labor capacity has been the primary constraint, suggesting meaningful upside for a buyer able to scale the installation team.
A clear, owner-identified growth path exists in cross-selling the Company's full service catalog (not just floors) on every consultation, and in bringing cabinet manufacturing in-house to improve margins on that product line.
Highlights
• Nearly 18 years in business, family owned and operated
• Differentiated 2-day installation process and no-exclusion 15-year warranty
• Established digital marketing infrastructure: paid social lead gen + extensive local SEO footprint across dozens of Western NY towns
• Multiple complementary revenue lines: floor coatings, storage/cabinets, garage doors
• Consistent inbound demand — installation capacity, not leads, is the current growth constraint
• Clear, already-identified opportunities to increase cross-sell rate and in-source cabinet manufacturing
• Trained installation crews and consultative sales process in place
• Seller open to a transition period to support relationship handover
The Company has built a strong reputation on installation quality, differentiating itself from lower-cost, one-day competitors through a two-day installation process that includes a moisture vapor barrier, backed by a 15-year warranty with no stated exclusions — a meaningful advantage in a region with a high water table and older housing stock. Floor coatings represent roughly 70% of revenue, with garage cabinets and garage doors each contributing about 15%.
Customer acquisition is handled through an established digital marketing engine — a third-party agency manages paid Facebook and Google advertising, screens inbound leads, and books consultations directly onto the Company's calendar — supported by an extensive local SEO footprint covering dozens of towns across Western New York. Management indicates that generating leads and demand has not been the limiting factor for growth; installation labor capacity has been the primary constraint, suggesting meaningful upside for a buyer able to scale the installation team.
A clear, owner-identified growth path exists in cross-selling the Company's full service catalog (not just floors) on every consultation, and in bringing cabinet manufacturing in-house to improve margins on that product line.
Highlights
• Nearly 18 years in business, family owned and operated
• Differentiated 2-day installation process and no-exclusion 15-year warranty
• Established digital marketing infrastructure: paid social lead gen + extensive local SEO footprint across dozens of Western NY towns
• Multiple complementary revenue lines: floor coatings, storage/cabinets, garage doors
• Consistent inbound demand — installation capacity, not leads, is the current growth constraint
• Clear, already-identified opportunities to increase cross-sell rate and in-source cabinet manufacturing
• Trained installation crews and consultative sales process in place
• Seller open to a transition period to support relationship handover
About the Business
- Facilities & Assets
- Office/showroom and separate shop/storage facility available to a buyer via lease or separate purchase (real estate is held separately from the operating business and is not included in the asking price).
- Market Outlook / Competition
- The regional market includes a well-capitalized, private equity-backed competitor as well as numerous smaller, lower-cost one-day installers. The Company differentiates through installation quality, warranty strength, and a more personalized customer experience.
- Opportunities for Growth
- Significant opportunity to increase average job value by training the sales team to cross-sell the Company's full "whole garage" catalog (storage, cabinetry, doors) on every floor coating consultation, and to improve margins by bringing cabinet manufacturing in-house. Additional capacity growth is available by scaling the installation team.
Real Estate
- Owned or Leased
- Owned
- Not included in asking price
About the Sale
- Seller Motivation
- Ownership transition. Retirement
- Transition Support
- Ownership is willing to remain engaged through a negotiated transition period to support customer relationships and operational handover.
Listing Info
- ID
- 2541358
- Listing Views
- 5
Listing ID: 2541358 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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