The Wine Line offers California's most unique wine tasting tour experience, serving the Paso Robles region for 17 years with an innovative Semi-Private "hop on, hop off" model (now modified per industry reservations required standards), as well as, fully Private Tours. This turnkey operation has built a loyal customer base with hundreds of 5-star reviews and repeat clients, including one couple who has toured 20 times.

Business Model:
Two distinct service offerings maximize market reach:
- Semi-Private Tours: Modified "hop-on, hop-off" service where customers share transportation but maintain individual itineraries among 90+ partner wineries
- Private Tours: Dedicated vehicle and driver for full-day exclusive service

Three pricing tiers accommodate different budgets: à la carte, with lunch, and All-Inclusive packages. The All-Inclusive option includes lunch and tasting fees at up to 4 select wineries for an additional $80 per person.

Operations:
Door-to-door service covers Paso Robles, Templeton, Atascadero, and surrounding areas. The business coordinates all winery appointments and provides introductions to staff. Standard tours run 10:30 AM to 4:00-5:00 PM with flexible timing for private tours. Services extend to specialized tours including Hearst Castle combinations, brewery tours, and sightseeing.

Competitive Advantage:
The Wine Line is the only operator offering semi-private tours in the region. While competitors provide either shared public tours or expensive private options, this business fills the market gap with a unique hybrid model offering freedom and flexibility at competitive pricing. Also, customized and scheduled itineraries at no additional cost, and pickup/return in far out cities for a group based location charge (not per person) where many competitors do not offer pickup.

Financials:
Asking price: $75,000 OBO with seller financing available (3-5 years at 6% after down payment)

Growth Opportunities:
- Enhanced custom experiences
- Airport transportation services
- Expansion to other wine regions (previously operated in Santa Barbara)
- Potential licensing model for other markets
- Increased hotel partnerships

Support Included:
Negotiable training covering operations, scheduling, logistics, and introductions to existing winery and hotel relationships plus established customer base.

This home-based business offers an ideal opportunity for an owner-operator couple or partners seeking a lifestyle business with proven revenue streams in California's thriving wine tourism market.