SellerForce® presents an established eCommerce wellness brand that has served a highly dedicated customer base for more than 17 years. This business has carved out a significant niche by offering a range of proprietary Supplements and Herbal products designed to support fertility and hormonal balance. Their reputation was built on trust, consistent product quality, and a deep understanding of their customers’ journey, resulting in strong repeat purchases and long-term loyalty.

Their catalog includes 35 SKUs, comprising exclusive blends, targeted wellness kits, and supportive supplements that are not widely available elsewhere. Many formulations are produced through U.S. manufacturing partners, while select items are prepared in-house, giving a buyer flexibility in how production is handled after acquisition. The brand maintains a premium pricing position, with an Average Order Value of $116.56, indicating that customers are comfortable purchasing multi-product protocols rather than one-off items. Inventory requirements remain manageable at $40,000 at cost, and storage needs are minimal, requiring only a small footprint to operate efficiently.

Key Valuation Points
• 17-Year-Old Brand
• 35 SKUs
• ~ 5 Hours Weekly
• $116.56 Average Order Value
• 73,000 Instagram Followers
• 77,000 YouTube Subscribers

Operations run smoothly with minimal owner involvement, averaging fewer than five hours per week. Day-to-day tasks center on inventory reordering and simple Shopify management. Strategically positioned to serve health-conscious women aged 28–42 who are actively seeking natural fertility solutions, the business has a strong repeat-purchase rate. Fulfillment is handled in-house, with a steady flow of approximately 5 to 7 orders per day, while customer communication is limited and handled via email, averaging just a handful of inquiries per day. This lean structure makes the business easy to manage while still leaving room for scale. The business requires fewer than 5 hours per week to manage inventory and oversee operations.

Over time, the brand has built a substantial audience, including about 77,000 YouTube subscribers, roughly 73,000 Instagram followers, and an email database of approximately 70,000 active subscribers, drawn from a much larger historical list of approximately 450,000 contacts. These assets have not been heavily monetized in recent years, giving a buyer immediate access to warm audiences that already recognize and trust the brand.

Significant growth opportunities await a buyer willing to expand beyond the current sales channels. The brand is well-positioned to tap into new revenue streams through marketplace expansions, such as Amazon, and by leveraging its extensive email list and social media presence to drive increased engagement and sales. Additionally, introducing subscription programs and international shipping options could further broaden the brand's market reach.

With a history of success in the natural fertility space and a clear path for expansion, this business offers an exceptional opportunity for buyers seeking to invest in a profitable, reputable brand with untapped potential in digital marketing and distribution. Contact SellerForce today to explore this promising business opportunity.

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