Launched in 2013, this WordPress food blog collectively has over 1,100 free and premium pieces of content focused on plant-based smoothie recipes.

New and old content is updated by an SEO team, with the owner occasionally creating or updating posts herself when time allows. The website receives nearly 194,000 page views per month, predominantly through organic traffic.

One of the unique aspects of this food blog is that the business is not entirely reliant on ad network earnings. The owner prioritized building multiple revenue streams for the blog to reduce risk: 48.5% of revenue comes from the premium meal plans, 32.3% from affiliate revenue and ad networks, and 19.2% from digital products. The business also has an iOS smoothie recipe app with 1,700 App Store reviews and an average rating of 4.8.

The owner has a very busy schedule and is looking to sell the business because she doesn't have as much time to commit to it as she did in the past. She is looking for a cash buyer who can come in and build upon the 13-year foundation and well-diversified revenue streams.


Key Benefits:

Content Library: This WordPress blog was launched in 2013 and has roughly 1,100 pieces of free and premium content published.

Social Media: The blog has 348,000 Instagram followers, 299,000 Facebook followers, 77,000 followers on Pinterest, and 48,000 followers on YouTube.

Email Marketing: There are 70,000 email subscribers on Kit, with a very strong average open rate of 62%.

Diversified Revenue Streams: There are four meaningful revenue streams for this blog, providing a new owner with multiple options to focus on growing the business, unlike content businesses that generate most of their earnings from ad revenue.

Growth Opportunities: Social media expansion, paid ads, creating more content to grow organic traffic, meal plan product enhancements to increase retention, audience growth campaigns, and strategic partnerships are multiple ways to grow