Since 2013, this business has made it easy to create and share simple checklists. While competitors bury their users in features, this business has remained streamlined and straightforward. The goal is productivity—not managing checklists. The seller spends no time managing or marketing the business, and as a result, revenue is down from last year.

However, this business offers a great opportunity for an entrepreneur with a blend of technical and marketing skills. With the right attention, a buyer could polish this business into a real gem. It already has several things going for it that can be easily leveraged.

It already has a relatively stable base of more than 100 paying customers, with a database of over 100K free users. None of these free users have been nurtured or marketed to and represent huge untapped potential. Beyond email marketing, a buyer could introduce PPC and retargeting campaigns as well.

The website also ranks well in search for several competitive search queries and receives over 27K clickthroughs from Google. This traffic results in 5–25 free signups per month organically, with many converting to paid plans. This organic traffic is a solid foundation for additional content marketing. Expanding the "Free Template" area with more targeted keywords and publishing regular productivity content could add immediate value. A new owner could also optimize landing pages to increase the conversion rate.

New features and improvements can also be added, keeping in mind that the strength of the business is its simplicity. The application runs on a traditional LAMP stack, powered by Laravel. It's a popular framework, and finding developers to work on it should be easy, though a buyer might need some technical chops to manage the process.

The seller purchased the business a year ago, but because of other obligations, has not been able to dedicate the time and attention it deserves. A new owner could learn how to operate the business in a matter of weeks.


Key Benefits:

Simple to Operate: The business runs with zero staff, and the seller only spends a few hours per week handling support requests.

High Organic Traffic: The website ranks for highly competitive keywords related to "checklists."

Longevity: The business is stable and has been running for almost 13 years.

Huge Database of Interested Users: The software comes with 100K users that have never been communicated with.

PPC Opportunity: The business continues to attract paid signups with no PPC advertising, an obvious growth opportunity.

Limited Content Marketing: Its latent SEO authority would help boost any deliberate, planned content marketing campaign.

No Social Media: Another clear opportunity, as productivity content tends to play well on social media platforms.