12-Year-Old Mobile Safety App | 6,500 Paid Subscribers
Business Description
This business is your chance to literally save lives. Launched as a free safety tool in 2013 before transitioning to a paid model in 2022, this mobile app protects runners, cyclists, hikers, and trail riders. Roughly 6,500 paying subscribers rely on three core features: real-time location-sharing with trusted contacts, a utility-patented accident-detection alert when users stop moving unexpectedly, and a one-tap SOS button for instant help. Users value these features, giving the app impressive ratings (4.8 stars in Apple's App Store, 4.7 on Google Play), making it a trusted companion for peace of mind anywhere.
Financially, over the trailing 12 months, the business generated $215K in revenue and $149K in SDE, with a low monthly churn rate of about 2.5%. Marketing has been minimal, with just a small test campaign of a few thousand dollars. Nearly all sales come from organic and word-of-mouth traffic. Operations are lean, with owners spending less than 10 hours monthly running the business. Support averages only six emails weekly, offering reliable cash flow without significant time investment.
Defensibility is built in: a utility patent protects the accident-sensing logic, and a registered trademark secures the product's identity. The modern Flutter/Firebase stack follows clean architectural patterns, allowing any competent mobile app developer to extend features without major rewrites.
The current owners specialize in physical-product ecommerce and admit mobile apps aren't their expertise, hence the sale. For a buyer with mobile-app experience, the upside is clear and the opportunity significant. App Store optimization, streamlined onboarding, retention campaigns, influencer partnerships, smartwatch integration, gamification, and basic price testing all represent near-term opportunities. Implementing these strategies on an app that not only saves lives but also delivers predictable recurring revenue creates a scalable asset ready for growth.
Key Benefits:
Patented Safety Tech: A granted utility patent guards the accident-detection feature, giving the buyer a clear moat and licensing leverage.
Predictable Recurring Revenue: The business has 6,500 paying subscribers with 88.6% of TTM revenue coming from renewals, supported by a 40% 12-month retention rate and a 2.5% monthly churn.
Ultra-Light Workload: Owners spend less than 10 hours per month and field only six support emails per week, so the business runs light and lean.
Scalable, Modern Tech Stack: Built in Flutter and hosted on Firebase, the codebase follows standard architectural patterns and is ready for rapid feature expansion
Financially, over the trailing 12 months, the business generated $215K in revenue and $149K in SDE, with a low monthly churn rate of about 2.5%. Marketing has been minimal, with just a small test campaign of a few thousand dollars. Nearly all sales come from organic and word-of-mouth traffic. Operations are lean, with owners spending less than 10 hours monthly running the business. Support averages only six emails weekly, offering reliable cash flow without significant time investment.
Defensibility is built in: a utility patent protects the accident-sensing logic, and a registered trademark secures the product's identity. The modern Flutter/Firebase stack follows clean architectural patterns, allowing any competent mobile app developer to extend features without major rewrites.
The current owners specialize in physical-product ecommerce and admit mobile apps aren't their expertise, hence the sale. For a buyer with mobile-app experience, the upside is clear and the opportunity significant. App Store optimization, streamlined onboarding, retention campaigns, influencer partnerships, smartwatch integration, gamification, and basic price testing all represent near-term opportunities. Implementing these strategies on an app that not only saves lives but also delivers predictable recurring revenue creates a scalable asset ready for growth.
Key Benefits:
Patented Safety Tech: A granted utility patent guards the accident-detection feature, giving the buyer a clear moat and licensing leverage.
Predictable Recurring Revenue: The business has 6,500 paying subscribers with 88.6% of TTM revenue coming from renewals, supported by a 40% 12-month retention rate and a 2.5% monthly churn.
Ultra-Light Workload: Owners spend less than 10 hours per month and field only six support emails per week, so the business runs light and lean.
Scalable, Modern Tech Stack: Built in Flutter and hosted on Firebase, the codebase follows standard architectural patterns and is ready for rapid feature expansion
About the Business
- Years in Operation
- 12
- Currently Relocatable
- Yes
- Currently Home Based
- Yes
- Market Outlook / Competition
- High Customer Trust and Ratings: A 4.8-star average from 1.1K Apple reviews and a 4.7-star average from nearly 600 Google Play reviews validate product-market fit and brand credibility.
- Opportunities for Growth
- Multiple Expansion Levers: Smartwatch integration, gamification, and basic price testing are mapped out but not yet executed, providing quick wins for a growth-minded owner.
About the Sale
- Seller Motivation
- The owners want to see the app grow in the right hands.
- Transition Support
- Smooth Transition and Low Key-Man Risk: No dedicated staff need to transfer; sellers will provide knowledge transfer, and the codebase is easy for any competent developer to maintain.
Listing Info
- ID
- 2370382
- Listing Views
- 1297
Listing ID: 2370382 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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