This direct-response marketing company in the Tactical/Survival niche has close relationships with affiliates who drive traffic to long-form landing pages that sell a high-converting continuity product. Customers get access to a library of premium content covering martial arts, home defense, first aid, firearms, and more. The business has achieved consistent gross profit margins of over 86% over the past few years.

With this business, a buyer has the opportunity to take a business with years of stable cash flow, established processes, and an experienced team and expand it in ways that suit their preferences. You could expand to niches beyond Tactical/Survival, expand the affiliate network to increase volume, grow the Shopify store, list products on Amazon, or test third-party offers with the large and engaged email list.

An ideal buyer understands direct-response copywriting and basic affiliate marketing concepts, such as CPA (cost per action) and LTV (customer lifetime value). Almost 100% of the revenue comes from an affiliate network. If you already have a direct-response marketing business, you could scale it with additional offers and affiliates. Or, if you are looking to launch a bigger Tactical/Survival brand, this business can provide the foundation with customers, leads, and cash flow.

While the business operates an ecommerce website and holds inventory, it is primarily in support of the direct-response model. Certain products are free; customers pay for shipping and are then placed in a funnel for the continuity product. YTD, CAC (customer acquisition cost) is $24.48 with a weighted LTV of $71. These margins provide ample room for experimentation and growth. Direct product sales could be a larger part of the business, but that hasn't been the focus.

The sellers haven't had a material exit in eight years and would like to enjoy some personal liquidity. A new owner could learn the business in 60–90 days, and an established general manager is in place.

Key Benefits:

Attractive to Affiliates: The brand has a track record for paying out strong commissions on a timely basis, and many affiliates reach out to promote its offers.

Hands-Off Absentee Owner: One owner spends 60–90 minutes per week on the business. More focus from a new owner could bring more opportunities.

No PPC or Content Marketing: All acquisition currently comes from affiliates. Adding PPC and additional marketing channels could diversify the funnel with fresh leads.

Established Supply Chain: The manufacturers have been in place for more than six years.