Launched in 2015, this business publishes epic content and software applications for passionate fans of the trading card game Magic: The Gathering (MTG). The business has consistently grown each year over the last five years. There are three other sites in the portfolio.

With this business, a buyer can acquire a well-established content and software business that targets a passionate, growing audience.

Magic: The Gathering boasts over 50M players worldwide. MTG Arena, the official way to play MTG online, has over 13M users, with 50%–70% of them online at least once per day. The overall Collectible Card Games market was valued at $13.27B in 2024 and is expected to reach $14.81B in 2025. By 2033, it is expected to grow to $35.63B, with a CAGR (compound annual growth rate) of 11.6% during the forecast period 2025–2033. This business is poised for substantial growth.

Several strong growth initiatives can catapult this brand to the next level. First, expanding the content on one of the smaller sites tenfold should lead to linear traffic and revenue growth. Second, the newsletter is growing at a rate of 5,000 subscribers per month, but it could grow even faster with the correct Meta ads campaign. Third, a network of Facebook pages catering to MTG fans could increase revenue by increasing traffic or participating in Facebook's publisher payouts program. Fourth, expanding to other trading card games is a massive opportunity for this trusted name. Finally, launching a physical product could generate millions in revenue. The seller has affiliate articles and Amazon Associates data to inform the creation of a low-CAC (customer acquisition cost) product that MTG fans will purchase.

The seller spends about 20 hours per week on the business and has a fully transferable team.

The seller has been operating this business for a considerable time and is now ready for a new challenge. He is willing to provide up to 90 days of transition assistance.

Key Benefits:

Steady Growth: Not many content businesses can boast the kind of steady growth this business has experienced.

Transferrable Team: The new owner will need to be the visionary, but the current team is fully transferable, and the business has detailed standard operating procedures.

Low Workload: The seller works 20 hours per week and has maintained a strong growth rate with part-time hours for years.

Engaged and Growing Email List: The brand has over 45,000 subscribers and is growing, with 40%–42% email open rates.