This is a rare chance to invest in a profitable, founder-led DTC beauty brand with 17 years of market validation in Japan. The business boasts a 71% repeat purchase rate and a diversified revenue model across e-commerce (43%), live TV shopping (51%), and wholesale (6%), delivering consistent 54% gross margins. With strong brand equity tied to a celebrity makeup artist and a proven ability to outperform competitors in retail pop-ups, the company has demonstrated exceptional product-market fit and customer loyalty. The lean operating model and capital-efficient structure have driven EBITDA margins above 16%, with clear potential for further optimization.

The growth opportunity is compelling, with a ready-to-scale business model primed for expansion across high-growth Asian markets (projected $51.8M revenue by 2032). An investment of $5M ($2.5M for acquisition and $2.5M for expansion) would fund market entry into 6+ new countries, each requiring just $2.5M capital with breakeven in 24-30 months. The exit potential is underscored by premium beauty brand acquisitions (10-12x EBITDA multiples) and a seasoned management team with deep expertise in Asian market expansion and DTC scaling. This opportunity combines the upside of a high-margin beauty business with the scalability of a regional roll-up strategy.