Ria Cerillo

TruView Business Advisors

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truviewbusiness.com


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1801 Main Street, Suite 1300,
Houston, Texas 77002 (View Map)

Affiliated Broker
Jason Ward

About the Company

TruView Business Advisors is a boutique business brokerage and advisory firm based in Houston, Texas, specializing in the confidential sale of Main Street and lower middle market businesses with annual revenues between $3 million and $50 million. We focus on delivering accurate, data-driven valuations and guiding business owners through successful, discreet exits.

Selling your business is one of the most significant financial decisions you'll ever make. You only get one opportunity to do it right—partnering with an experienced and professional M&A advisor can make all the difference. At TruView Business Advisors, our reputation for excellence is reflected in our industry recognition, including the Better Business Bureau Awards for Excellence – Pinnacle Winner (2023) and Winner of Distinction (2021, 2022, 2024); the M&A Source Executive Club Award (2022, 2023, 2024); and the IBBA Dealmaker and Chairman’s Circle Awards (2022, 2023, 2024).

Our process begins with a comprehensive business valuation conducted by a CPA, Certified Business Intermediary (CBI), and Merger & Acquisition Master Intermediary (M&AMI). We help structure deals and asking prices in a way that maximizes the seller’s after-tax cash proceeds while reflecting the true market value of the business. From valuation through closing, we maintain strict confidentiality while managing the complexities of the transaction with professionalism and care.

TruView Business Advisors is more than just one advisor—it’s a collaborative team of specialists, including CPAs, attorneys, valuators, lenders, and marketing professionals. Each engagement is supported by a hand-selected team tailored to the specific needs of the client and the business.

We invite you to hear directly from our clients—check out our Google Reviews to see the difference TruView delivers.

Let TruView Business Advisors be your trusted partner in achieving a successful, strategic exit.

Broker Biography

Introduction

TruView Business Advisors is a boutique business brokerage and advisory firm based in Houston, Texas, specializing in the confidential sale of Main Street and lower middle market businesses with annual revenues between $3 million and $50 million. We focus on delivering accurate, data-driven valuations and guiding business owners through successful, discreet exits.

Selling your business is one of the most significant financial decisions you'll ever make. You only get one opportunity to do it right—partnering with an experienced and professional M&A advisor can make all the difference. At TruView Business Advisors, our reputation for excellence is reflected in our industry recognition, including the Better Business Bureau Awards for Excellence – Pinnacle Winner (2023) and Winner of Distinction (2021, 2022, 2024); the M&A Source Executive Club Award (2022, 2023, 2024); and the IBBA Dealmaker and Chairman’s Circle Awards (2022, 2023, 2024).

Our process begins with a comprehensive business valuation conducted by a CPA, Certified Business Intermediary (CBI), and Merger & Acquisition Master Intermediary (M&AMI). We help structure deals and asking prices in a way that maximizes the seller’s after-tax cash proceeds while reflecting the true market value of the business. From valuation through closing, we maintain strict confidentiality while managing the complexities of the transaction with professionalism and care.

TruView Business Advisors is more than just one advisor—it’s a collaborative team of specialists, including CPAs, attorneys, valuators, lenders, and marketing professionals. Each engagement is supported by a hand-selected team tailored to the specific needs of the client and the business.

We invite you to hear directly from our clients—check out our Google Reviews to see the difference TruView delivers.

Let TruView Business Advisors be your trusted partner in achieving a successful, strategic exit.

Services Provided

You’ve invested years building a successful business—a lasting legacy of your vision, hard work, and leadership. When the time comes to exit, whether now or in the future, we help you plan strategically to maximize your after-tax cash proceeds. We start with a no-obligation opinion of value and a comprehensive evaluation to prepare your business for sale.

Selling your business is one of the most critical decisions you’ll ever make. It’s a multifaceted process influenced by countless variables, an unpredictable economy, fierce competition, and increasingly sophisticated buyers. Without expert guidance, you're left exposed to risk and missed opportunity.

At TruView Business Advisors, we bridge the gap between buyers and sellers, guiding you through a confidential, proven process designed to maximize your outcome while protecting your legacy.

Our services include:
• No Cost Opinion of Value: Gain a clear, unbiased estimate of your business's worth at no charge.
• Expert Packaging & Marketing: We craft compelling, professional marketing materials to attract qualified buyers.
• Extensive Buyer Network: We tap into a vast database of ready, willing, and able buyers, eliminating "tire kickers."
• Proven Track Record: A successful track record in helping owners exit on favorable terms.
• Creative Deal Structuring: Innovative approaches to negotiations that meet the needs of both parties.
• Personalized Service: Personal, high-touch guidance through every phase of the transaction.
• Professional Network: Collaboration with top attorneys, bankers, and CPAs experienced in M&A
• Strict Confidentiality: Protecting your sensitive business information from employees, customers, and competitors.

Areas Served

  • Harris, TX
  • Business For Sale Listings

    $69,999
    Atlanta, GA 
    HomeVestors (We Buy Ugly Houses®) Franchise Resale - Atlanta Price below cost of new franchise & includes past leads

    Take advantage of this rare opportunity to acquire an established HomeVestors franchise in the thriving Atlanta market. This resale opportunity offers all the benefits of joining the nation’s leading home-buying franchise—at a discounted price and with added advantages such as an existing marketing presence and valuable local market insights from the seller. By investing in this turnkey franchise, you'll benefit from:• The seller’s deep local market knowledge and industry connections• Over eight years history in the market (all leads will transfer with the franchise)• A proven, ready-to-run system that can quickly ramp up your marketing• Training, coaching, and 

    $70,000
    Dallas, TX 
    HomeVestors (We Buy Ugly Houses®) Franchise Resale - Dallas Priced below cost of new franchise and includes past leads!

    Priced Reduced for Quick Sale!  Priced at $15k below the cost of buying new.This is a rare opportunity to purchase an established HomeVestors franchise in the thriving, yet closed, Dallas market—where becoming a franchise owner is only possible through resale. The current owner is still a HomeVestors owner in a different state and is selling due to relocating to a new state.By investing in this turnkey franchise, you'll benefit from: • The seller’s deep local market knowledge and industry connections• Access to over 650 leads from past marketing efforts• A proven, ready-to-run system that can quickly ramp up your marketingEnjoy unwavering support from both the franchisor and the seller, 

    $85,000
    Milwaukee, WI 
    HomeVestors (We Buy Ugly Houses®) Franchise Resale - Milwaukee Priced below cost of new franchise and includes past leads!

    This is a rare opportunity to purchase an established HomeVestors (We Buy Ugly Houses®)franchise in the thriving, yet closed, Milwaukee market—where becoming a franchise owner is only possible through resale.By investing in this turnkey franchise, you'll benefit from:• The seller’s deep local market knowledge and industry connections• Access to over 1,000 leads from past marketing efforts• A proven, ready-to-run system that can quickly ramp up your marketingEnjoy unwavering support from both the franchisor and the seller, giving you all the resources and expertise to succeed in real estate investment. As a HomeVestors franchisee, you'll gain instant brand recognition, receive coaching and 

    $49,000
    Minneapolis, MN 
    HomeVestors (We Buy Ugly Houses® ) Franchise Resale (Minneapolis) Priced below cost of new franchise and includes past leads!

    Motivated Seller! Price reduced for a quick sale.Seize the chance to own a HomeVestors franchise in the Minneapolis market at a special deeply discounted price. This unique opportunity is available for $36,000 less than the current franchise fee, offering an excellent value.By acquiring this established franchise, you'll gain more than just a brand name—you'll inherit the seller's previous advertising efforts, deep local market knowledge, and well-established industry connections.Benefit from the best of both worlds with strong support from both the franchisor and the seller. This collaborative approach ensures you have the tools and expertise needed to succeed in the competitive real 

    $75,000
    Tampa, FL 
    HomeVestors (We Buy Ugly Houses® ) Franchise Resale (Tampa) Priced below cost of new franchise and includes past leads!

    Own a HomeVestors (We Buy Ugly Houses®) Franchise in Tampa at a Discount! The current owner is selling their franchise at a discount. We also have other cities available if Tampa is not ideal.Take advantage of this unique opportunity to purchase a Full HomeVestors (We Buy Ugly Houses®) franchise in the Tampa market at a $10,000 discount off the new franchise price. Plus, benefit from established marketing efforts already in place.Join the #1 home-buying franchise in America, known for its instant brand recognition and steady stream of qualified leads. As a HomeVestors franchisee, you’ll enjoy:Comprehensive coaching and intensive training.* A proven system for purchasing, repairing, and 

    $64,900
    Houston, TX 
    View Details 
    HomeVestors (We Buy Ugly Houses® ) Franchise Resale (Houston)

    Motivated Seller! Price Reduced for a quick sale.This is your golden opportunity to acquire a HomeVestors (We Buy Ugly Houses®) franchise in the Houston market at a discounted price. Act quickly to seize this unique offering, priced at $20,100 below the current franchise fee for a quick sale. When you invest in this existing franchise, you'll also benefit from the seller's previous advertising, invaluable local market knowledge and well-established industry contacts. Experience the best of both worlds with unwavering support from both the franchisor and the seller. This collaborative approach ensures you have all the resources and expertise needed to thrive in the real estate investment arena.Join the #1 real estate home-buying franchise in America with instant brand recognition, a steady stream of qualified leads, coaching, an intensive training program, and a proven system. As a HomeVestor franchisee, you will have access 

    $30,000
    Saint Louis, MO 
    View Details 
    HomeVestors (We Buy Ugly Houses® ) Franchise Resale (St. Louis)

    Own a HomeVestors Franchise (We Buy Ugly Houses) in St. Louis at a Discount!Take advantage of this unique opportunity to purchase a Full HomeVestors (We Buy Ugly Houses®) franchise resale in the St. Louis market at a $9,000 discount off the new franchise price. Plus, benefit from established marketing efforts already in place.Join the #1 home-buying franchise in America, known for its instant brand recognition and steady stream of qualified leads. As a HomeVestors franchisee, you’ll enjoy:* Comprehensive coaching and intensive training.* A proven system for purchasing, repairing, and selling homes.* Access to preferred vendors for financing, property insurance, and more.* Exclusive tools and proprietary systems to help you analyze and close deals efficiently.*Past leads transfer with franchise.Whether you’re an experienced real estate professional seeking high-quality leads, new to the industry and looking for a proven path to 

    $42,500
    Fort Worth, TX 
    View Details 
    HomeVestors (We Buy Ugly Houses® ) Franchise(Hood, Parker, and Wise)

    Fire Sale! Seize this unique chance to own a HomeVestors (We Buy Ugly Houses®) franchise in the thriving Hood County, Parker County, and Wise County markets at 50% off the cost of a new franchise. Priced at $42,500 below the current franchise fee. The seller must move quickly due to living too far from the territory but will remain a franchise owner in a different location.When you invest in this existing franchise, you'll also benefit from the seller's invaluable local market knowledge and well-established industry contacts. Franchise comes with over 250 leads from past marketing efforts and a turnkey system ready to ramp marketing back up.Experience the best of both worlds with unwavering support from both the franchisor and the seller. This collaborative approach ensures you have all the resources and expertise needed to thrive in the real estate investment arena.Join the #1 real estate home-buying franchise in America with 

    $42,500
    Decatur, TX 
    View Details 
    HomeVestors (We Buy Ugly Houses® ) Franchise(Hood, Parker, and Wise)

    Fire Sale! Seize this unique chance to own a HomeVestors (We Buy Ugly Houses®) franchise in the thriving Hood County, Parker County, and Wise County markets at 50% off the cost of a new franchise. Priced at $42,500 below the current franchise fee. The seller must move quickly due to living too far from the territory but will remain a franchise owner in a different location.When you invest in this existing franchise, you'll also benefit from the seller's invaluable local market knowledge and well-established industry contacts. Franchise comes with over 250 leads from past marketing efforts and a turnkey system ready to ramp marketing back up.Experience the best of both worlds with unwavering support from both the franchisor and the seller. This collaborative approach ensures you have all the resources and expertise needed to thrive in the real estate investment arena.Join the #1 real estate home-buying franchise in America with 

    $42,500
    Granbury, TX 
    View Details 
    HomeVestors (We Buy Ugly Houses® ) Franchise(Hood, Parker, and Wise)

    Fire Sale! Seize this unique chance to own a HomeVestors (We Buy Ugly Houses®) franchise in the thriving Hood County, Parker County, and Wise County markets at 50% off the cost of a new franchise. Priced at $42,500 below the current franchise fee. The seller must move quickly due to living too far from the territory but will remain a franchise owner in a different location.When you invest in this existing franchise, you'll also benefit from the seller's invaluable local market knowledge and well-established industry contacts. Franchise comes with over 250 leads from past marketing efforts and a turnkey system ready to ramp marketing back up.Experience the best of both worlds with unwavering support from both the franchisor and the seller. This collaborative approach ensures you have all the resources and expertise needed to thrive in the real estate investment arena.Join the #1 real estate home-buying franchise in America 

    $42,500
    Weatherford, TX 
    View Details 
    HomeVestors (We Buy Ugly Houses® ) Franchise(Hood, Parker, and Wise)

    Fire Sale! Seize this unique chance to own a HomeVestors (We Buy Ugly Houses®) franchise in the thriving Hood County, Parker County, and Wise County markets at 50% off the cost of a new franchise. Priced at $42,500 below the current franchise fee. The seller must move quickly due to living too far from the territory but will remain a franchise owner in a different location.When you invest in this existing franchise, you'll also benefit from the seller's invaluable local market knowledge and well-established industry contacts. Franchise comes with over 250 leads from past marketing efforts and a turnkey system ready to ramp marketing back up. Experience the best of both worlds with unwavering support from both the franchisor and the seller. This collaborative approach ensures you have all the resources and expertise needed to thrive in the real estate investment arena.Join the #1 real estate home-buying franchise in America 

    $74,500
    Houston, TX 
    View Details 
    HomeVestors (We Buy Ugly Houses® ) Franchise Resale (Houston)

    Here is your opportunity to purchase a Full HomeVestors (We Buy Ugly Houses® ) franchise in the Houston market at a discount. Save $10,500 off the new franchise price and enjoy the benefits of the previous marketing. Join the #1 real estate home-buying franchise in America with instant brand recognition, a steady stream of qualified leads, coaching, an intensive training program, and a proven system. As a HomeVestor franchisee, you will have access to preferred vendors for financing to purchase and repair houses, preferred property insurance rates, and proprietary systems and tools to analyze and sell houses. This opportunity is ideal for real estate experts who want access to leads, people new to real estate who want a proven system to build wealth, and for people who want to be in control of their future and are looking for a career change. Flexible opportunity allows you to work from home and is ideal for both full-time 

    $64,900
    Houston, TX 
    View Details 
    HomeVestors (We Buy Ugly Houses® ) Franchise Resale (Houston)

    Motivated Seller! Price Reduced for a quick sale.This is your golden opportunity to acquire a HomeVestors (We Buy Ugly Houses®) franchise in the Houston market at a discounted price. Act quickly to seize this unique offering, priced at $20,100 below the current franchise fee for a quick sale. When you invest in this existing franchise, you'll also benefit from the seller's previous advertising, invaluable local market knowledge and well-established industry contacts. Experience the best of both worlds with unwavering support from both the franchisor and the seller. This collaborative approach ensures you have all the resources and expertise needed to thrive in the real estate investment arena.Join the #1 real estate home-buying franchise in America with instant brand recognition, a steady stream of qualified leads, coaching, an intensive training program, and a proven system. As a HomeVestor franchisee, you will have access 

    $30,000
    Montgomery, AL 
    View Details 
    HomeVestors (We Buy Ugly Houses® ) Franchise Resale (Montgomery)

    This is your golden opportunity to acquire a full HomeVestors (We Buy Ugly Houses®) franchise in the Montgomery market at a discounted price (priced at $9,000 below the current franchise fee). When you invest in this existing franchise, you'll also benefit from the seller's previous advertising, invaluable local market knowledge and well-established industry contacts. Experience the best of both worlds with unwavering support from both the franchisor and the seller. This collaborative approach ensures you have all the resources and expertise needed to thrive in the real estate investment arena.Existing owner owns another territory and is too busy in their home territory to work the Montgomery market.Join the #1 real estate home-buying franchise in America with instant brand recognition, a steady stream of qualified leads, coaching, an intensive training program, and a proven system. As a HomeVestor franchisee, you will have 

    Noon Vichitra Serving Harris County, TX

    Ria Cerillo Serving Harris County, TX

    TruView Business Advisors is a boutique business brokerage and advisory firm based in Houston, Texas, specializing in the confidential sale of Main Street and lower middle market businesses with annual revenues between $3 million and $50 million. We focus on delivering accurate, data-driven valuations and guiding business owners through successful, discreet exits. Selling your business is one of the most significant financial decisions you'll ever make. You only get one opportunity to do it right—partnering with an experienced and professional M&A advisor can make all the difference. At TruView Business Advisors, our reputation for excellence is reflected in our industry recognition, including the Better Business Bureau Awards for Excellence – Pinnacle Winner (2023) and Winner of Distinction (2021, 2022, 2024); the M&A Source Executive Club Award (2022, 2023, 2024); and the IBBA Dealmaker and Chairman’s Circle Awards (2022, 2023, 2024). Our process begins with a comprehensive business valuation conducted by a CPA, Certified Business Intermediary (CBI), and Merger & Acquisition Master Intermediary (M&AMI). We help structure deals and asking prices in a way that maximizes the seller’s after-tax cash proceeds while reflecting the true market value of the business. From valuation through closing, we maintain strict confidentiality while managing the complexities of the transaction with professionalism and care. TruView Business Advisors is more than just one advisor—it’s a collaborative team of specialists, including CPAs, attorneys, valuators, lenders, and marketing professionals. Each engagement is supported by a hand-selected team tailored to the specific needs of the client and the business. We invite you to hear directly from our clients—check out our Google Reviews to see the difference TruView delivers. Let TruView Business Advisors be your trusted partner in achieving a successful, strategic exit.

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