Julia Johnston

Three Oaks Advisory Services is a boutique M&A and business brokerage firm that takes a holistic approach to selling a business—setting us apart from traditional brokerage firms. We believe the most critical step in the process is ensuring that your exit strategy and expectations align with the realities of selling your business at the right price and time. Our process begins with crafting an exit strategy tailored to your specific timing and goals, forming the foundation for a successful "go-to-market" approach. Before listing your business for sale, we conduct a comprehensive assessment to understand your unique situation and needs. The core components of a Three Oaks assessment include: Business Valuation Market Analysis Bank Prequalification High-Level Tax Review Buy-Out Analysis By partnering with Three Oaks, you’ll gain a complete understanding of your business, including its most likely price, terms, and potential offers.

Jacobe blends military precision, entrepreneurial experience, and a deep respect for legacy into every business transaction he facilitates. A proud graduate of the United States Air Force Academy, Jacobe served as a commissioned officer and cyber operations leader supporting Air Force Special Operations Command. While not a special operator himself, he supported elite missions around the world and played a critical role in high-stakes command and control operations—including direct involvement in the Deepwater Horizon oil spill response and Operation Unified Response, the U.S. military’s humanitarian mission following the 2010 Haiti earthquake. After leaving active duty, Jacobe returned home to Midland, Texas, and stepped into the operations of his family’s oilfield pipe inspection business—a respected name in the Permian Basin for over 40 years. He helped modernize the company with updated systems and operational improvements to better position it for the future. During that time, he also walked closely with his father through the difficult process of preparing the business for sale. Like many longtime owners, his father faced emotional hurdles—uncertainty about legacy, lack of clarity around valuation, and concerns about what life after the business would look like. That experience gave Jacobe a clear understanding of the real obstacles many owners face when considering an exit. It’s not just about financials—it’s about navigating the complexity of transition with the right process, perspective, and support. Today, he brings that insight to every client relationship, helping business owners move forward with confidence, clarity, and a plan tailored to both their business and their life. Now a licensed real estate broker, multi-time Icon Agent, and experienced investor, Jacobe brings a well-rounded, disciplined approach to every business deal—whether guiding owners through their exit or helping buyers acquire with confidence and vision. Outside of work, Jacobe is a devoted husband and father of four, a black belt in Brazilian Jiu-Jitsu, and a former Division I football player whose lifelong pursuit of excellence and discipline continues to shape his leadership in life and business.

Morgan is a dedicated advocate for entrepreneurs, whether they are preparing to sell and step into a new chapter, celebrating the rewards of what they have built, or taking control of their career for the first time. Her passion lies in honoring the work behind every business and empowering people to shape the future they want. With a strong foundation in leadership, technology, and sales enablement, Morgan brings a blend of strategic insight and human centered understanding to every engagement. Her career has been defined by helping others grow, navigate complexity with confidence, and move through challenging processes with clarity and purpose. An alumna of Texas State University and holder of a masters degree, Morgan pairs academic depth with practical experience. Her approach is rooted in championing success, celebrating it, fostering it, and advocating for those ready to reach their next goal. Morgan’s commitment is simple: to help business owners and aspiring owners move forward with assurance, understanding, and a partner who believes in their potential. Her work is driven by a deep respect for the entrepreneurial spirit and a dedication to helping others achieve the outcomes that matter most. The core components of a Three Oaks assessment include: Business Valuation Market Analysis Bank Pre-qualification High-Level Tax Review Buy-Out Analysis By partnering with Three Oaks, you’ll gain a complete understanding of your business, including its most likely price, terms, and potential offers.