Contact Broker
San Francisco, California
About the Company
Sierra Bay Partners is a concierge business brokerage based in the San Francisco Bay. We are guiding owners of small and mid-sized companies through complex transitions. We provide tailored strategies, clear market insight, and hands-on support throughout the entire transaction process—from preparing the business for market to negotiating with qualified buyers and driving the deal to a successful closing.
Known for our personalized service and strong track record of successful outcomes, we deliver an advisory experience built around the specific needs and goals of each client. With more than 70% of M&A deals failing, our mission is simple: ensure our clients are the exception.
Sierra Bay Partners maintains absolute confidentiality and discretion throughout the selling process, and we strive to uphold the highest level of professionalism and integrity in every engagement. Versatile, accomplished, and deeply committed to our clients’ success, we provide the expertise and execution required to achieve the best possible outcome of your business sale.
Broker Biography
Introduction
Regina is the Principal of Sierra Bay Partners, where she helps owners of small companies navigate one of the most important decisions of their lives: selling their business. Since 2018, she has earned a reputation for clarity, professionalism, and a steady, client-focused approach.
Regina brings strong negotiation skills, well-tested systems and processes, and a communication style that is direct, transparent, and easy to trust. Clients value her ability to keep transactions organized and confidential while ensuring they always know what to expect at each stage of the process.
Before building her practice in the U.S., Regina spent more than a decade working internationally in the fintech sector, developing strategic partnerships and negotiating deals across Europe, the Americas, Asia, and Africa. This global experience gives her a broad perspective, an ability to navigate diverse counterparties, and a deep comfort with complex transactions.
Straightforward and deliberate, Regina sets the pace, removes uncertainty, and creates the momentum needed for a successful exit—helping business owners feel supported, informed, and confident from start to finish.
Regina is also the founder of Sierra Bay Academy, an online academy that gives prospective and new Business Brokers the practical knowledge, tools and support to understand the profession, get started, and become successful selling businesses for a living.
Services Provided
Selling a business is not a quick or simple task. It’s not just about finding a buyer—it’s about finding the right buyer, maximizing value, and securing a deal structure that protects your interests.
As your business broker, we represent you throughout the entire process. We help you determine a realistic and strategic asking price, carefully qualify interested parties, and ensure that only serious, financially capable buyers gain access to your confidential information. We guide buyers through understanding your business so they can confidently move toward an offer.
Buying a business is never done on a whim—and selling one shouldn’t be either.
Our role is to negotiate on your behalf until you receive an offer that is truly right for you. Over the typical nine-month sale cycle, we work to ensure you can remain focused on running your company, maintaining performance, and preserving the value that will ultimately determine your final sale price. And throughout the entire process, we safeguard the confidentiality of your sale.
If this aligns with what you’re looking for, we welcome you to contact us for a confidential initial conversation.
Areas Served
Licensed In
- California — License number 02271009
Professional Affiliations
Master in Business and Information Technology | Harvard Business School Online certified Negotiation Mastery | Member of IBBA (International Business Broker Association)
Business For Sale Listings
Cash Flow: $187,375
San Francisco, CA Profitable Restaurant with Management Team in Mission District Semi-absentee owner
Established, well-known restaurant in the Mission District, that comes with a loyal customer base, an experienced manager and a kitchen chef, and an operating model that requires minimal owner involvement. Since opening in 2018, the restaurant has built a strong reputation for high-quality food, attentive hospitality, and a lively atmosphere that appeals to a younger clientele and keeps customers coming back. This is an opportunity for experienced restaurant operators seeking an add-on or a first-time buyers looking for a proven business with an experienced team already in place.Reported numbers are from 2025 and are supported by tax returns. 2026 revenue and profit are in line with 2025. Less
