Lawrence Franz

I spent years working in corporate finance and strategy, working for a Fortune 100 company, a billion-dollar private equity owned company, and even a non-profit organization. I've had the opportunity to lead impactful initiatives ranging from real estate strategy and operational improvement to capital planning, performance optimization, mergers and acquisitions, and business valuations. This has given me a well-rounded perspective on what drives value in a business, and how to improve it. Now, I bring that experience to business owners who are preparing for one of the most important financial decisions of their lives: buying or selling a business. I work closely with owners to help them understand what a business is worth, identify opportunities to grow that value, and develop a smart, strategic plan to move forward. For sellers, my approach starts with a comprehensive valuation to uncover key value drivers and areas for improvement, followed by targeted positioning to stand out in the market and attract the right buyers. For buyers, I help evaluate potential acquisitions, assess risk, validate value, and structure deals that align with long-term strategic goals. My mission is simple: to help entrepreneurs and owners turn years of work, or a smart acquisition, into a result that’s not only financially rewarding, but also aligned with what comes next. Whether you're selling or buying, you deserve clarity, confidence, and a strategy that sets you up for long-term success.

With over 26 years of experience in various industries, I have honed a diverse skill set that spans advertising, marketing, finances, sales, leadership, and management. My career began with 15 years in a small family business focused on food manufacturing and retail, where I developed a deep understanding of the intricacies of running a successful enterprise. Following this, I spent 11 years as a franchisee with a frozen dessert chain, further expanding my expertise in business operations and customer service. These roles have equipped me with the ability to effectively manage teams, drive sales, and implement strategic marketing initiatives. In addition to my extensive background in food and retail, I hold a Pennsylvania real estate license and have significant experience in real estate sales and management. This combination of skills and experiences allows me to offer comprehensive advisory services to business owners, helping them navigate the complexities of buying, selling, and growing their businesses.

Lawrence G. Franz, P.T. M.B.A. Profile in Brief: • A strong background working in both larger corporate environment and small business financial and operations management and Mergers and Acquisitions • Experienced Executive with years of operations, financial management and strategic growth management, planning and implementation • Entrepreneurial experience of successfully founding, managing and selling several businesses • Licensed practicing clinician and executive in the healthcare industry since 1987 • Licensed operating auctioneer and owner of an auction and asset liquidation company since 2013 • Currently Licensed in the Commonwealth of Pennsylvania: o Licensed Physical Therapist license number PT006362L o Licensed Auctioneer license number AU005842 • Education o Magna Cum Laude, B.S. in Physical Therapy from Thomas Jefferson University, Philadelphia, PA o Suma Cum Laude, M.B.A. in Finance and Management from West Chester University, West Chester, PA o Certificate in the program of Auctioneering from Reading Area Community College, Reading, PA • Experienced Public Speaker - Presenter on a national level delivering presentations to large, medium sized and small audiences • Past Adjunct professor and instructor at Beaver College (now known as Acadia University) and Hahnemann University (now known as Drexel University School of Medicine) • Auctioneer and owner of auction and asset liquidation services performing over one thousand auctions and the liquidation of tens of thousands of assets Business Consultation and Management experience in brief includes: • Analysis of operations and financial performance to established plans • Develop, establishment and management of performance standards, goals and metrics • Capital and operational budgeting processes • Proforma projections, financial forecasts • Restructuring of operational and business plans for profitability and increased value of operations • Forensic examination, background research and reconstruction of financial statements • Cost analysis by product line, service line and specific operations • Assessing and managing operational and financial risk • Experience in business valuations, due diligence, mergers and acquisitions • Business plan development and market position analysis • Development of job descriptions, company policies and procedures • Experienced in dispute resolution, business legal proceedings and legal depositions