Iconic Technologies, Inc.

Iconic Business Technologies, Inc.

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iconic.co


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925 N La Brea Ave, 4Th Floor
Los Angeles, California 90038 (View Map)

About the Company

Iconic is a technology-driven M&A advisory platform that helps business owners sell or merge their companies with confidence and efficiency. With over 70 years of combined team experience, more than 200 transactions completed, and over $2 billion in closed deal volume, Iconic focuses on the lower middle market, typically working with companies generating up to $100 million in revenue.

Headquartered in Los Angeles, California, Iconic blends AI-powered buyer sourcing, a proprietary deal-management platform called Iconic Rail, and experienced advisory teams to streamline the sell-side process. Positioned between traditional investment banks and small business brokers, Iconic offers a data-backed, high-touch experience that connects quality sellers with well-matched strategic and financial buyers, delivering faster timelines and stronger outcomes through a modernized M&A process.

Broker Biography

Introduction

Iconic was created to modernize the M&A process for small and midsize business owners who are underserved by both traditional investment banks and low-touch business brokers. The company recognized that sellers often face inefficient processes, limited buyer access, long timelines, and poor transparency—challenges that Iconic seeks to solve through a blend of technology, process rigor, and expert advisory. At its core, Iconic believes that selling a business should be as strategic and streamlined as starting one.

Led by a seasoned team of investment bankers, entrepreneurs, and technologists, Iconic operates with a philosophy of speed, transparency, and deal certainty. Iconic’s approach is structured around five defined stages: discovery and onboarding, preparation, buyer outreach, LOI and negotiation, and closing.

The process begins with goal setting, valuation, and signing an engagement letter. The preparation phase includes financial diligence, narrative-building through CIM creation, and setting up a digital data room. Marketing and buyer sourcing is conducted through AI-powered matchmaking and curated outreach to strategic and private equity buyers. Once offers are received, Iconic leads the LOI selection, negotiates deal terms, and manages diligence all the way to close. Our process reduces average deal timelines from 12 months to under 6 months by using real-time tracking, automated workflows, and robust buyer analytics via its proprietary platform, Iconic Rail.

Iconic's collective team experience has completed over 200 transactions across industries ranging from healthcare and business services to manufacturing, consumer brands, and automotive. The recent acquisition of boutique investment bank Integral Capital Advisors expands both capability and geographic reach, particularly in the upper lower middle market. Iconic continues to scale through a combination of seasoned advisors, innovative software, and a relentless focus on execution.

Ultimately, Iconic aims to bring the sophistication of institutional M&A to entrepreneurs who have built meaningful businesses and now seek a thoughtful, well-run exit. Its mission is to create an M&A experience where sellers retain control, maximize value, and walk away from the table with clarity and confidence.

Services Provided

Iconic provides end-to-end M&A advisory services designed to simplify and accelerate the business sale process. The firm offers free business valuations via its online platform or QuickBooks integration, enabling sellers to quickly understand market expectations. Once engaged, Iconic handles every phase of the sale process, including financial review, CIM and marketing collateral creation, data room setup, and outreach to a vetted buyer network.

Its proprietary technology uses AI to match businesses with the most relevant buyers based on sector, deal size, and strategic fit. Throughout the transaction, Iconic advises on LOIs, negotiates terms, manages due diligence, and facilitates a seamless close. Services are tailored across multiple industries, including healthcare, manufacturing, financial services, food and beverage, logistics, business services, and technology. In addition to core deal work, Iconic also connects sellers with third-party experts for tax, legal, and accounting support, ensuring a fully supported transaction from start to finish.

Areas Served

  • Los Angeles, CA
  • San Diego, CA
  • Orange, CA
  • San Bernardino, CA
  • Riverside, CA
  • San Francisco, CA
  • Contra Costa, CA
  • Santa Clara, CA
  • Alameda, CA
  • Fresno, CA
  • Professional Affiliations

    IBBA, CABB, M&A Source

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