Contact Broker
925 N La Brea Ave, 4Th Floor
Los Angeles, California 90038
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Affiliated Broker
Iconic Business Technologies Inc.
About the Company
Iconic is a technology-driven M&A advisory platform that helps business owners sell or merge their companies with confidence and efficiency. With over 70 years of combined team experience, more than 200 transactions completed, and over $2 billion in closed deal volume, Iconic focuses on the lower middle market, typically working with companies generating up to $100 million in revenue.
Headquartered in Los Angeles, California, Iconic blends AI-powered buyer sourcing, a proprietary deal-management platform called Iconic Rail, and experienced advisory teams to streamline the sell-side process. Positioned between traditional investment banks and small business brokers, Iconic offers a data-backed, high-touch experience that connects quality sellers with well-matched strategic and financial buyers, delivering faster timelines and stronger outcomes through a modernized M&A process.
Broker Biography
Introduction
Aaron Pfeffer is a seasoned Business Broker and licensed California Broker (Lic #01781265) with Iconic in Los Angeles, specializing in small business and lower middle-market transactions up to $100 Million in value.
With over 20 years of experience negotiating complex deals, Aaron brings more than just a license to the table — he brings lived experience, sharp financial insight, and a true understanding of what it means to own and operate a business. A graduate of Indiana University’s Kelley School of Business with a degree in Marketing, Aaron began his professional journey working for top-tier entertainment brands including Creative Artists Agency and Walt Disney Studios. But it was in the world of real estate, lending, and eventually business brokerage where he discovered his true passion: helping entrepreneurs navigate high-stakes transactions with confidence and clarity.
Aaron’s clients value him not only for his deal-making instincts and extensive buyer network, but also for his genuine understanding of the emotional and strategic challenges involved in selling a business. Having owned multiple businesses himself, Aaron knows the grind, the risks, and the relentless drive it takes to build something — and what it takes to exit successfully.
Whether you're preparing for a sale, searching for the right acquisition, or simply need guidance on valuation and strategy, Aaron is the confidant business owners turn to when it's time to make a move that matters.
Services Provided
I provide full-spectrum brokerage and M&A advisory services tailored to privately held businesses in Southern California and beyond. My focus is on creating a streamlined, confidential, and high-value exit experience for business owners — while maximizing buyer interest and deal certainty.
Services Include...
Confidential Business Valuations:
Using multiplier-based, modular valuation, and discounted cash flow methods to deliver realistic, market-aligned pricing strategies.
Exit Strategy Planning:
Guidance for owners preparing to sell — whether you're 6 months or 6 years away — to position your business for a premium exit.
Deal Structuring & Financing Support:
Facilitation of SBA lending, seller-financing terms, mezzanine financing, private equity, and cash buyer placements — with lender relationships in place to expedite pre-qualification.
Targeted Buyer Outreach:
Access to a curated pool of qualified buyers, including E-2 visa candidates, strategic acquirers, and private investors.
Full-Scope Marketing Campaigns:
High-impact listing strategy across major marketplaces, buyer networks, and proprietary channels — always with discretion and confidentiality at the forefront.
Negotiation & Deal Management:
Hands-on support through the entire process — from marketing to LOI to due diligence to final closing — ensuring your deal stays on track.
Post-Sale Transition Planning:
Assistance with transition periods, training terms, and communication strategy between buyer and seller to protect goodwill.
Areas Served
Licensed In
- California — License number 01781265
Professional Affiliations
- Graduate from Indiana University Kelley School of Business, Class of 2000
- Licensed Broker since 2009
- QM, Non QM, Private Money
- NFTE Volunteer
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Aaron Pfeffer is a seasoned Business Broker and licensed California Broker (Lic #01781265) with Iconic in Los Angeles, specializing in small business and lower middle-market transactions up to $100 Million in value. With over 20 years of experience negotiating complex deals, Aaron brings more than just a license to the table — he brings lived experience, sharp financial insight, and a true understanding of what it means to own and operate a business. A graduate of Indiana University’s Kelley School of Business with a degree in Marketing, Aaron began his professional journey working for top-tier entertainment brands including Creative Artists Agency and Walt Disney Studios. But it was in the world of real estate, lending, and eventually business brokerage where he discovered his true passion: helping entrepreneurs navigate high-stakes transactions with confidence and clarity. Aaron’s clients value him not only for his deal-making instincts and extensive buyer network, but also for his genuine understanding of the emotional and strategic challenges involved in selling a business. Having owned multiple businesses himself, Aaron knows the grind, the risks, and the relentless drive it takes to build something — and what it takes to exit successfully. Whether you're preparing for a sale, searching for the right acquisition, or simply need guidance on valuation and strategy, Aaron is the confidant business owners turn to when it's time to make a move that matters.
Robert Cunio, CBB,CBI, MBA Broker Officer at RMC Global Business Advisors, Inc. Proven skills to benefit any organization that may be interested in selling or buying a business and/or commercial real estate, franchise opportunities or mergers & acquisitions. Robert Cunio is an accomplished Senior Executive and Entrepreneur with more than 30 years of success across various industries including business brokerage and commercial real estate. Leveraging extensive experience buying, selling, and franchising businesses, he is a valuable asset for companies looking to grow. His broad areas of expertise include marketing and sales, mergers and acquisitons, divestitures, due diligence, franchise development, commercial real estate and strategic integration. Throughout his executive career, Robert has held leadership positions at companies including Transworld Business Advisors of San Diego Central, Northrop Grumman Corporation, and Space Gateway, LLC. He is highly successful at bringing buyers and sellers together for mutually beneficial opportunities. Robert holds a BS in Business Administration from Salem State University and an MBA with a concentration in Marketing from Bentley University. Robert is also a Certified Business Intermediary (CBI) and Certified Business Broker (CBB), having successfully completed extensive training, coursework and examinations through the International Business Brokers Association (IBBA) and the California Association of Business Brokers (CABB). He has also completed courses in Financial Management and Global Strategic Leadership from University of Pennsylvania’s Wharton Business School, Leadership Development from University of Virginia’s Darden Business School, and Northrop Grumman’s Global Business Executive Program. See a complete biography and more about me at https://leadafi.com/executive-biography/robert-cunio-strategic-leadership-for-businesses-ready-to-grow-evolve-and-excel/
Dmytro Shkola, a Ukrainian business owner with a background in management, marketing, and administration. Dmytro brings a successful track record in founding and operating businesses across e-commerce, finance, and services industries. As a business broker at Iconic, Dmytro employs a strategic, data-driven approach to facilitate a seamless process for business owners in the sale of their companies. Beyond Iconic, he plays a key role in business administration at a Fortune 50 technology company, supporting multiple executives and their teams globally. Dmytro's broader mission centers on fostering innovation in small businesses and helping buyers unlock their potential through business ownership; promoting the thriving spirit of free enterprise! Contact Dmytro if you're considering selling your business. Dmytro Shkola +1 (206) 823-6723 dmytro.shkola@iconic.co
Ryan Drake-Lee has over 20 years of business and corporate strategy experience. Ryan developed his business and economics perspectives in various roles including management consulting, industrial manufacturing corporate strategy with a focus on sales & marketing, digital program management in the adtech ecosystem and litigation support consulting for complex Anti-Trust and Competition economic matters. As an Engagement Manager for McKinsey & Company Ryan served multiple Consumer Packaged Goods clients in Product Strategy as well as Frontline Operations, with a focus on store operations for efficiency and maximizing value per square foot. Ryan has also served Telecommunications companies with a focus on Sales & Marketing in developing the first ‘triple play’ bundles and pioneered the Customer Lifetime Value (i.e., CLTV) concepts for customer valuation. Ryan also served clients in the Oil & Gas industry on Organizational Design and Structuring with a focus on operational risk and safety following a major environmental disaster in 2005. Additionally, Ryan refined his executive business acumen as a Global Program Manager at Google, where he worked in a Strategy & Operations function in the mid-market Ads business of Google Customer Solutions, working cross-functionally globally to drive innovative Go-to-Market strategies for Google Sales Teams. In addition to the above, Ryan has multiple years of experience as a Principal at Keystone Strategy, leading teams of Litigation Support consultants working at the direction of PhD level expert witnesses, at the request of external counsel on behalf of end clients pursuing litigation in Anti-Trust & Competition, complex Tax & Valuation, Intellectual Property and General Litigation matters. Ryan earned Bachelors’ Degrees in both Economics and French Language from Morehouse College. Ryan holds a Masters in Business Administration (MBA) from the University of California at Berkeley, Haas School of Business. Lastly, Ryan has traveled to over 45 countries, touching all continents except for Antarctica, which has deeply influenced his global perspectives on businesses and people. Ryan was born and raised in San Francisco, California, where he resides with his family.
