Contact Broker
925 N La Brea Ave, 4Th Floor
Los Angeles, California 90038
(View Map)
Affiliated Broker
Iconic Business Technologies Inc.
About the Company
Iconic is a technology-driven M&A advisory platform that helps business owners sell or merge their companies with confidence and efficiency. With over 70 years of combined team experience, more than 200 transactions completed, and over $2 billion in closed deal volume, Iconic focuses on the lower middle market, typically working with companies generating up to $100 million in revenue.
Headquartered in Los Angeles, California, Iconic blends AI-powered buyer sourcing, a proprietary deal-management platform called Iconic Rail, and experienced advisory teams to streamline the sell-side process. Positioned between traditional investment banks and small business brokers, Iconic offers a data-backed, high-touch experience that connects quality sellers with well-matched strategic and financial buyers, delivering faster timelines and stronger outcomes through a modernized M&A process.
Broker Biography
Introduction
Aaron Pfeffer is a seasoned Business Broker and licensed California Broker (Lic #01781265) with Iconic in Los Angeles, specializing in small business and lower middle-market transactions up to $100 Million in value.
With over 20 years of experience negotiating complex deals, Aaron brings more than just a license to the table — he brings lived experience, sharp financial insight, and a true understanding of what it means to own and operate a business. A graduate of Indiana University’s Kelley School of Business with a degree in Marketing, Aaron began his professional journey working for top-tier entertainment brands including Creative Artists Agency and Walt Disney Studios. But it was in the world of real estate, lending, and eventually business brokerage where he discovered his true passion: helping entrepreneurs navigate high-stakes transactions with confidence and clarity.
Aaron’s clients value him not only for his deal-making instincts and extensive buyer network, but also for his genuine understanding of the emotional and strategic challenges involved in selling a business. Having owned multiple businesses himself, Aaron knows the grind, the risks, and the relentless drive it takes to build something — and what it takes to exit successfully.
Whether you're preparing for a sale, searching for the right acquisition, or simply need guidance on valuation and strategy, Aaron is the confidant business owners turn to when it's time to make a move that matters.
Services Provided
I provide full-spectrum brokerage and M&A advisory services tailored to privately held businesses in Southern California and beyond. My focus is on creating a streamlined, confidential, and high-value exit experience for business owners — while maximizing buyer interest and deal certainty.
Services Include...
Confidential Business Valuations:
Using multiplier-based, modular valuation, and discounted cash flow methods to deliver realistic, market-aligned pricing strategies.
Exit Strategy Planning:
Guidance for owners preparing to sell — whether you're 6 months or 6 years away — to position your business for a premium exit.
Deal Structuring & Financing Support:
Facilitation of SBA lending, seller-financing terms, mezzanine financing, private equity, and cash buyer placements — with lender relationships in place to expedite pre-qualification.
Targeted Buyer Outreach:
Access to a curated pool of qualified buyers, including E-2 visa candidates, strategic acquirers, and private investors.
Full-Scope Marketing Campaigns:
High-impact listing strategy across major marketplaces, buyer networks, and proprietary channels — always with discretion and confidentiality at the forefront.
Negotiation & Deal Management:
Hands-on support through the entire process — from marketing to LOI to due diligence to final closing — ensuring your deal stays on track.
Post-Sale Transition Planning:
Assistance with transition periods, training terms, and communication strategy between buyer and seller to protect goodwill.
Areas Served
Licensed In
- California — License number 01781265
Professional Affiliations
- Graduate from Indiana University Kelley School of Business, Class of 2000
- Licensed Broker since 2009
- QM, Non QM, Private Money
- NFTE Volunteer
Aaron Pfeffer is a seasoned Business Broker and licensed California Broker (Lic #01781265) with Iconic in Los Angeles, specializing in small business and lower middle-market transactions up to $100 Million in value. With over 20 years of experience negotiating complex deals, Aaron brings more than just a license to the table — he brings lived experience, sharp financial insight, and a true understanding of what it means to own and operate a business. A graduate of Indiana University’s Kelley School of Business with a degree in Marketing, Aaron began his professional journey working for top-tier entertainment brands including Creative Artists Agency and Walt Disney Studios. But it was in the world of real estate, lending, and eventually business brokerage where he discovered his true passion: helping entrepreneurs navigate high-stakes transactions with confidence and clarity. Aaron’s clients value him not only for his deal-making instincts and extensive buyer network, but also for his genuine understanding of the emotional and strategic challenges involved in selling a business. Having owned multiple businesses himself, Aaron knows the grind, the risks, and the relentless drive it takes to build something — and what it takes to exit successfully. Whether you're preparing for a sale, searching for the right acquisition, or simply need guidance on valuation and strategy, Aaron is the confidant business owners turn to when it's time to make a move that matters.
